Facebook Advertising

Inversion Agency Offers Facebook Advertising Management in Cape Town

Every month on average 22.89 Million South Africans use Facebook at least once.

Out of these many millions, are your customers.

You may know who they are, what they are interested in and how they behave.

But do you know how to find them, and only them, on Facebook?

Our job is to leverage the powerful targeting capabilities of Facebook to create laser-focused ads for only the exact audience your business wants to speak to.

Running Facebook Advertising campaigns that produce successful ROI is more than simply sending a targeted advert out, however.

The crucial element is making the ads creative, engaging, authentic and personal. You have to identify and segment the audiences and appeal to them directly on an individual level.

Ready to roll out a campaign with a digital marketing company who knows where to find your audience? Schedule a call with Ross to find out how we can help you.


How can Facebook Advertising help?

Almost 27% of consumers say that they find out about new products or brands through Facebook Ads, which is a significant chunk of your potential audience just waiting to find out more about your offerings. 

In short, Facebook Advertising can help to generate demand for your brand and put you on the social media map through these various campaigns examples:

Brand Awareness
& Reach

  • Blog reach
  • PR
  • Product releases

App Installs

  • Awareness campaigns
  • Re-engagement campaigns
  • Retargeting campaigns

Local Retail And Foot Traffic Campaigns

  • Promotions (coupons 2 for 1 etc)
  • Loyalty promotions

Ecommerce Shopping

  • Abandoned carts
  • Product and sale awareness
  • Product launches and education
  • Website traffic drivers (discounts)
  • Retargeting (combo deals, special offers)

New Customer Acquisition Campaigns

  • Leads
  • Conversions
  • Conversations (messenger, WhatsApp, and bots)
  • Re-engagement campaigns of old clients/leads

Types of Facebook Ads

Image Ads

Image ads are mainly images of products and services that you offer, with an enticing call-to-action that encourages interaction and drives traffic. Our creative design team will develop relevant, on-brand images that will drive demand for your brand and encourage more engagement.

Video Ads

Video ads are highly effective, especially as consumers today are more visual than before. 15 second video ads will capture and maintain the attention of your audience, delivering a clear and simple message to your audience. With Inversion, we will ensure that your video ads resonate with your audience, while educating and entertaining them.

Slideshow Ads

Slideshow ads combine images or videos with text and sound. You can include three to ten images or one video in these ads, and they can be used to provide a more immersive, exciting experience to your audience. The Inversion team will create unique images or video for each ad to maintain a personalised customer journey.

Carousel Ads

Carousel ads showcase up to ten images or videos in a single ad, each with its own link. These links can take customers to different landing pages with different functions, such as capturing information, making a purchase, or downloading content. Having customised ads is one of the leading ways to generate demand for your brand.

Instant Experience Ads

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. It can be used to highlight your brand or a specific product. Giving your audience an experience, rather than simply selling to them, will make purchases more likely and will improve your brand engagement.

Collection Ads

The collection format features multiple products and opens as an Instant Experience when a consumer clicks or taps on it. This ad format allows customers to discover, browse, and make purchases from their mobile devices. Enabling your consumers to make a purchase from an ad on their mobile device is a sure-fire method of maintaining demand for your brand.

Messenger Ads

Messenger Ads allow people who see your ad to start a conversation with your business with the simple click of a button. You can choose from destination ads, sponsored messages, and home section ads. These allow you to speak directly to your customers in a more personal way, helping to build a better brand relationship.

WhatsApp Ads

WhatsApp Ads allow users to click to WhatsApp. You can do this by adding a “Send Message” button to Facebook Ads that will open a chat in the WhatsApp Business app. This way, you can have a direct, real-time conversation with your consumers, which can lead to more qualified leads and conversions for your business.

Why Choose Inversion?

The big question for any business when it comes to Facebook Advertising is, “will it actually work?”

With Inversion taking the lead as your social media marketing agency, your ads will reach the right audience at the time, helping to improve traffic and demand.


With our expertise on Facebook, we can help you to find new customers and generate new demand for your brand from an audience that is looking for your particular offerings.

We will tell your story to new audiences, generating fresh demand for your brand, and creating a new community of people who will advocate for your brand and draw more attention to your business.

Facebook Advertising with Inversion is ideal for ambitious brands who want to improve their online presence and social media performance.

Our Facebook Ads Management Services


Knowing which platform to target is vital, and so we make accurate and well-researched platform recommendations based on our findings. Rather than trying to advertise on every platform with very little success, we suggest targeting the platform or platforms that your audiences use the most.

Facebook Account Audits

We will audit your Facebook account to see what content has been working and gaining traction from your audience. This auditing includes examining current and previous advertising campaigns to see how audiences interact with them, how much was spent on them, and  providing actionable advice.

Pixel Tracking Code
on Website or App

To monitor the success of your Facebook Advertising campaign, we use the Facebook Pixel. It is a data tracking and analytics tool that helps us to create adverts for the right people, create new and highly engaged audiences based on their behaviours, and helps us to measure the results of your ads for optimal success.

Strategy, Concepts and Campaign Planning

We use our expertise as a Facebook agency to develop a sound strategy based on research, then move on to create concepts for the campaign planning stage. These combined efforts lead to a targeted and creative advertising campaign that generates positive return on investment.

Audience Research, Selection And Segmentation

Inversion is a data-driven Facebook Advertising company, which means that we perform intensive research into your audience and their preferences. This helps us to select and segment them for the various ads we are creating. Segmenting your audience allows for further personalisation, leading to improved return for your advertising efforts.

Ad Development
and Design

We will develop visuals, such as photographs, graphic design or even videos, that will generate interest for your product, service, or brand, and we will develop copy to accompany it that drives action. Facebook is a more visual platform, which is why we ensure your visuals are on-point.

Campaign Setup
And Launch

We will set up and launch your campaign, monitoring it at every step of the way. When we set it up, we will ensure that all metrics are carefully selected and based on your business and marketing goals and we will launch the ads according to the detailed strategy we have put together for your brand.

Campaign Management
And Optimisation

Optimisation should continue throughout any Facebook Ad campaign, and Inversion will continue this optimisation and manage the campaign for its entire duration. This optimisation includes A/B testing visuals, and audience segments based on various behaviours.

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