Inversion Agency Offers Google Advertising Management in Cape Town
Google is often the start of any search for solutions to problems, information, pricing comparisons or for products or services.
You do it, we do it and your customers do it.
We all start with a Google search more often than not.
This is why Google Advertising can be so powerful for your business development efforts. It allows your brand to quickly and easily be found by the people currently searching for products or services you offer. This is what we term capturing existing demand at Inversion.
Because we can dive into the data of Google searches to uncover what people are actively searching for, there is no need to guess where your customers may be hiding. We will know for certain what they are looking for, what they want answers to, how large the search volume is, plus how much each click costs.
The unfortunate reality is that, because Google Ads are so easy to set up and run, it does not necessarily mean your ads are being chosen over your competitors nor does it mean your clicks will automatically turn into paying customers.
This is where Inversion comes in as a Google PPC and Demand Generation Agency.
Our job is to differentiate your adverts from the rest through thorough research, optimised bidding and campaign structures, creative copy or visuals, and superior landing page experiences.
There’s much more to landing a paying customer than simply increasing ad budget. We know what works to drive real revenue results from your digital marketing and online advertising efforts. Try us. Speak to Ross.
Types of Google Advertising We Manage
What Are Google Ads?
Google Ads are Google’s advertising system. They are paid advertisements that appear in the search results when consumers search for specific keywords that match what you have used in the advert. You will pay per click on the ad, which makes it an affordable method of generating demand for and interest in your brand.
With Google Ads, you will be able to drive quality traffic to your website or landing page or find the right customers for your products or services. With a Google Advertising agency, you can share well-timed ads that will reach your audience when it makes sense for them in their buyer’s journey.
How Do They Work?
Google Advertising displays your ad to potential customers who are interested in your product or service. It works on a pay per click basis, which means that you will only pay when your ad is clicked on by a potential customer. This makes it an affordable and viable solution for generating demand for your brand, products, or services.
We will bid on search terms and keywords that your audience is likely to be using when searching for your business, and when we win the bid, your advertisement will be shown at the top of search results pages for the relevant keywords.
This is where our in-depth research becomes crucial, as we will make sure you are not bidding on and ranking for keywords that do not mean anything for your business or brand, but that will rather generate valuable demand.
Why Choose Google Advertising
Google Advertising is more than just a digital method of advertising your business. With up to 97% of African consumers finding information on businesses using Google search, it stands to reason that having Google Advertisements will drive your visibility.
Display Advertisements are seen by up to 80% of global internet users - this is a significant number of people who will see your advertisement when they are searching for your specific keywords or phrases.
You can leverage these numbers to drive real demand for your brand and to reach consumers who are genuinely interested in what you have to offer.
Why Choose Inversion For Google Ads?
Inversion specialises in building demand for our clients business through our utilisation of various platforms and digital marketing tactics, including the use of Google Advertising.
But most importantly, we do not generate large amounts of low quality leads that waste your sales team’s time, simply because we are commissioned to run your Google Ads.
We are experts at driving only highly qualified prospects at the lowest cost possible. We do this by truly understanding who your target market is and how they make purchasing decisions before we launch your ad campaigns.
We take the entire customer journey into account to ensure your customers are being served exactly what they need when they need it.
We know that people do not only make purchasing decisions because they saw and clicked on an ad on Google. They need much more to ensure they decide to use your brand over another. That takes true skill and expertise. And that’s where we come in.
8 Ways Our Google Ads Experts Drive Results:
Purchase Intent Adverts
Long Tail Opportunities to take on Large Competitors
Landing Page Optimisation
Messaging Copy A/B Split
Get Business Insights Quickly
Our Google Ads Management Services
In-depth Target Audience Research
Website And Landing