Graphic design and branding are necessities when it comes to positioning your business in your ideal customers mind. You may have a great marketing strategy and customers, but have you created an identifiable brand?

Think about the biggest businesses in the world and their logos and branding comes to mind very quickly. Now where does your business fit in with that? Of course achieving effective design takes time to establish itself, but so do all good things.

The key is starting the right way with your logo and building outwards to create a singular and consistent message through colours, images and layout.

Make no mistake, a well designed logo tells your target market everything they need to know about who you are, what you do and your experience or expertise. We specialise in logo design for the digital and social media age. Think fresh and think growth for your business with our logo design services.

Combined with your logo, your business branding goes far beyond your corporate ID of old. In the digital age your business needs to become a brand and have an identifiable "look" on every platform. This encompasses everything from your custom icons, colours, fonts and your photography. People make emotive decisions when purchasing. Make them love your business.

The importance of lead magnets in your digital marketing efforts cannot be overstated. They are an integral part of generating a constant flow of new leads for your sales team to follow up on. Magnets can be anything of value that your audience deems as important and wants to get hold of. Inversion helps you create these magnets together with our proven lead generation strategies.

Just like your business branding efforts, your social media content needs to be emotive enough to entice clicks, engagement and brand awareness. Posting for posting sake does not work anymore. Your business needs to craft well thought out and beautifully designed social media posts that your audience will love.

You may have a website, but is it designed with conversions and engagement in mind? Has it been built to create action from your visitors, or do you simply have an online brochure with visitors slipping away with no interaction with your business? The right website assets, together with our website design services, will lead to an increase in leads.

We've worked with numerous businesses and organisations throughout the years working on numerous design projects from custom logos, re-branding efforts, custom website assets, regular social media post creation, Facebook Ad concepts and lead magnet design.

Some of the awesome clients we've worked with. 

As part of our marketing efforts, we have advised some companies and organisations to re-brand their logos to ensure good positioning online. Often older companies or organisations do not have their logo as a vector file and as a result cannot do much until their logo has either been re-drawn or re-imagined.

Businesses need custom branding to tell their story. Part of that branding includes items such as custom icons and images, flat design, photography style, image manipulation, user experience and conversion design. There is a lot more that goes into your brand than simply logo design or sporadic graphic design. Get the look right and build a brand your customers will love to use.

Ezy Bike Shoot - 2016

No website or advertising strategy should be without a lead magnet. Seriously, if you have a website or are running Facebook or Google Ads and are not collecting your visitors information through a lead magnet you are leaving a TON of sales on the table every single day. The right magnet attracts the right customers. These magnets convert at around 20% on average. Say hello to your hardest sales agent.

You may have been advised to post every day on your social media pages. But what do they look like? Have you taken the time to craft a great looking post through photography or great design? Social media content only works when it tells a story and your fans want to be part of that story. It's all about building a community. Here' our social posts that led to thousands of unique engagements and actual sales.

A lot of websites we come across are designed without any conversion design in mind. As a result there are some beautifully designed sites out there, but they don't convert the visitors into leads. So here are some of the projects we've undertaken to achieve good click through-rates, improve conversions through design, colours and font and helped come up with the right photos either through a planned photo shoot or stock imagery.

Achieving marketing success cannot be achieved without great design. Your customers are visual and you want to create a visual experience that is appealing to your target audience. Most companies see design as a nice-to-have and would rather spend more on ads or other marketing strategies, but design is really what creates first impressions. You want to create a WOW moment the first time someone interacts with your business. You cannot achieve that even without great a visual representation of your brand.