In December 2017, Big Improvements Tutoring, a tutoring company based in Australia, approached us to build their new website to refresh their online image as well as improve and increase their lead generation and traffic generation efforts.
To help Big Improvements reach their goals, we looked at their local and international competitors and devised a website and customer journey we believed would improve their conversions rate from both organic and paid traffic.
Big Improvements, had very little branding or photography to use, so with that in mind we worked very hard with them in finding the right images we could use from a variety of sources to capture their ideal look and feel and seem to Australian. Once the images were chosen we then set to work completing their look with basic graphic design work.
Once the look and feel was defined and the copy was re-written with search engines and their ideal customers in mind, we set out to build the new website and made it with a very simple and clear message with one journey in mind – sign up for a free trial.
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