In June 2016, Starlet Self Catering, a 14 year old local self catering company, approached us to build a new website to re-launch the company online and to help them find new business through advertising and by ranking on Google.
To help Starlet Self Catering reach their goals, we looked at the local competitors and devised a website we believed would be sufficient in re-launching the company online and to begin ranking on Google around the “Self Catering” search terms.
Starlet, having only had 14 year old photography and no branding to use, needed to get a refresh as soon as possible. As a result we set out to create a very simple new logo and hired our favourite photographer, Russell, to re-take photos of all their current apartments.
The New Logo:
Some of New Photos:
Once the photo’s and the information were ready, we set out to build the Starlet website and flipped the business model slightly by ensuring the new website becomes a listing portal for other properties around Cape Town. Previously the website was built for only the properties that Starlet ran for other owners, however after considering the possibilities the option for opening up the site and creating a new revenue stream for the business was deemed the best way forward.