In September 2014, Villager FC, a rugby club based in Cape Town, approached us to build their new website and to rebrand their online image to give it a fresh and professional look, whilst keeping the history of the club at the forefront. The website needed to feature the various aspects of the club and it needed to have the capacity to feature regular news, results, team sheets and players.
To help Villager FC realise their goals, we looked at local and international clubs and devised a website and branding we felt would position the club as the marketing leader in their field online.
As a club, Villager had thousands of assets from the 1800’s up to present day, but in terms of branding they only had their club colours and logo to go on. As result we focused on their history and tried to combine this with a fresh and modern look which would appeal to the younger and older generations.
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