Ezy Bike

Humanising A BrandEzy BikeEzy Bike is a premium electric bike brand in South Africa that focuses on enriching the lives of the older generation with healthy activity.IndustrySporting GoodsIn BusinessSince 2016Employees4CustomerSince 2016LocationCape TownCreating An Ezy Life For The Older GenerationHow do you help an ambitious brand with no direction? That was the challenge we were met with when Ezy Bike. Started …

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Reckitt Benckiser CPD

Online Presence Improvement & Platform CreationReckitt BenckiserCPD is a continuous professional development platform that is tied to the Reckitt Benckiser brand.IndustryHealth, Hygiene & HomeIn BusinessSince 1814Employees2000+CustomerSince 2018LocationGautengMaking Medical Marketing MeaningfulThe healthcare industry is a tough nut to crack for marketers, but we love a challenge. When Reckitt Benckiser (RB) came to Inversion, they were looking for help to expand the …

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Bespoke Travel Agents

Word Of Mouth No Longer Loud EnoughBespoke Travel Bespoke Travel is an exciting travel agency that combines unique adventure with ultimate luxury for different travel experiences.IndustryTravelIn BusinessSince 2012Employees1Customer2019LocationCape TownWhen Nona from Bespoke Travel first came to us, she had relied on word-of-mouth to grow her business.  But in today’s digitally-focused landscape, this simply wasn’t working fast enough. She needed to …

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SASMA

The People Behind The InstitutionsasmaSASMA (South African Sports Medicine Association) is a non-profit, multidisciplinary professional and scientific society that promotes sport science and sport medicine.IndustrySports & Health ScienceIn BusinessSince 1977Executive Committee21Customer2016-2020LocationPretoriaWhen SASMA first approached Inversion in 2016 to build their website and take over their branding, we were excited.  It would give us a chance to dive into and enhance …

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Big Improvements Tutoring

How Do You Generate Relevant Leads?Big improvements tutoringBig Improvements is an Australian tutoring company that helps to develop students’ skills and confidence in a variety of subjects.IndustryEducationIn BusinessSince 2012Employees55Customer2017LocationCanberra & SydneyHow Do You Generate Relevant Leads? When Big Improvements first approached us, this was the question they had. Big Improvements, a tutoring company in Australia, had an issue with spending …

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Scandinavian Water Saving Products

Educating An Audience About A Trail-Blazing BrandScandinavian Water-Saving ProductsScandinavian Water-Saving Products is a leading supplier of top quality, luxury extreme water-saving products for homes, restaurants, gyms and hotels.IndustryHome ImprovementIn BusinessSince 2017Employees2Customer2017-2019LocationCape TownIn 2018, Cape Town was facing a serious water crisis.  During this crisis, Scandinavian Water-Saving Products (or SWSP) arrived with products that had the power to revolutionise water usage, …

Fanport

How Do You Reposition A Battling Brand?FanPortFanport is a branding company that offers simple, effective corporate branding. IndustryCorporate BrandingIn Business2016 – 2019Employees8Customer2018 – 2019LocationCape TownHow do you reposition a battling brand? This is the dilemma we were faced with when we were first approached by Fanport.  We were intrigued by the prospect of transforming a business from “trying to thriving”, …

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ESET East Africa Blog

Reaching New Frontiers In CybersecurityESET east africa blogESET is a cybersecurity powerhouse who has expanded their reach into Africa by offering relevant content to their potential partners.IndustryInternet SecurityIn Business2017Employees5Customer2017LocationNairobi, KenyaFor the past 17 years, ESET has been a leader in the South African cybersecurity market.   They approached us in 2018 with the goal of expanding their reach into East Africa …