Why use a Creative Agency?
What your brand looks like and the story it tells is an absolute necessity when it comes to positioning your business in your ideal customers mind. You may have a great marketing strategy and customers, but have you created an identifiable brand?
Think about the biggest businesses in the world and their logos and branding comes to mind very quickly. Now where does your business fit in with that? Of course achieving effective design takes time to establish itself, but so do all good things.
As a creative agency, Inversion can help you fast track your brand by telling your story in a consistent manner leveraging powerful imagery, creative design and carefully crafted media.
Creative Agency Services:
Make no mistake, a well designed logo tells your target market everything they need to know about who you are, what you do and your experience or expertise. We specialise in logo design for the digital and social media age. Think fresh and think growth for your business with our logo design services.
WHAT WE OFFER
Logo manipulation for digital
Combined with your logo, your business branding goes far beyond your corporate ID of old. In the digital age your business needs to become a brand and have an identifiable "look" on every platform. This encompasses everything from your custom icons, colours, fonts and your photography. People make emotive decisions when purchasing. Make them love your business.
WHAT WE OFFER
Custom Asset Creation
The right product catalogue, presentation or sales slick can transform your brands first impressions helping position your business exactly where you want to be in your ideal customers minds.
WHAT WE OFFER
Sales Slick / Presentation
Just like your business branding efforts, your social media content needs to be emotive enough to entice clicks, engagement and brand awareness. Posting for posting sake does not work anymore. Your business needs to craft well thought out and beautifully designed social media posts that your audience will love.
WHAT WE OFFER
Social Media Advert Design
Social Media Post Design
You may have a website, but does it have enough assets and content for your target market in mind? Do you have any thought leader content embedded in or does your website desperately need fresher imagery and copy on it? We offer a variety of website creative content offerings.
WHAT WE OFFER
Colour and Font Pairing
Photography / Videography
Our Design Portfolio
We've worked with numerous businesses and organisations throughout the years working on a wide variety of projects from custom logos, re-branding efforts, new website content, eCommerce product refresh, regular social media post creation, Facebook Ad concepts and lead magnet design.
Past Logo Design Projects
As part of our marketing efforts, we have advised some companies and organisations to re-brand their logos to ensure good positioning online. Often older companies or organisations do not have their logo as a vector file and as a result cannot do much until their logo has either been re-drawn or re-imagined.
Past Media Projects
Businesses need custom photography to share their story. Good photography forms part of your overall branding efforts which is imperative towards building a recognisable brand your customers will love to tell the world about.
Social Media Content Creation
You may have been advised to post every day on your social media pages. But what do they look like? Have you taken the time to craft a great looking post through photography, videography or great design? Social media content only works when it tells a story and your fans want to be part of that story. It's all about building a community. Here our social posts that led to thousands of unique engagements and actual sales.
Website Design Past Work
A lot of websites we come across are designed without any conversion design in mind. As a result there are some beautifully designed sites out there, but they don't convert the visitors into leads. So here are some of the projects we've undertaken to achieve good click through-rates, improve conversions through design, colours and font and helped come up with the right photos either through a planned photo shoot or stock imagery.
Creative and Marketing?
Achieving marketing success cannot be achieved without great design. Your customers are visual and you want to create a visual experience that is appealing to your target audience. Most companies see design as a nice-to-have and would rather spend more on ads or other marketing strategies, but design is really what creates first impressions. You want to create a WOW moment the first time someone interacts with your business. You cannot achieve that even without great a visual representation of your brand.
You can achieve persuasion through reading, listening or design. Before someone knows who you are, they will first see your business either online or offline. What they see first matters and snap decisions are made immediately. It creates a distinctive memory and a lasting impression about your business. If people like what they see, they investigate further and may then decide to make actual contact with your business.
Think Apple here. How efficient is their clean design in making people believe their products are the best in the world? This belief system has contributed to creating the most ardent brand advocates in the world. Now you don't have to create the apple branding, but think about how your design contributed to your businesses success or lack thereof. Design matters.
Who are you trying to sell to? What do you want to say and stand for? These questions matter before you undertake any marketing strategies. With these questions answered your business can undertake to create the design that hits the right notes with it's target audience. With the visual in hand, your marketing efforts become strategic and successful.