Inversion is an Email Marketing Agency in Cape Town
Email marketing should follow one rule. Is it worth sending?
Email can be a powerful addition to your marketing mix by educating customers and building relationships through customer-centric content. But, it must be worthy of their inbox first.
Our team are passionate advocates of email that deserves to be sent, in order to garner greater response rates and build stronger customer relationships.
Demand is the ultimate goal of having a predictable pipeline of highly qualified consumers wanting to buy your products.
Generating demand requires the optimisation of every touchpoint in the buyer’s journey, including the email content you send out to them.
To achieve this, your email marketing strategy must be aligned towards building a brand connection. The more well-known your brand is, the lower your cost for lead nurturing and generation, and the higher your conversion and closing rates will be.
Email marketing is part of our integrated demand generation approach. We combine it with other strategies, including inbound marketing, paid search, and paid social to promote a consistent message to a specific audience and, ultimately, convert viewers into customers.
The content of your email marketing campaign is equally as important as the metrics we look at - if you want to improve the quality of your leads, you need to improve the quality of your content, which is where Inversion comes in.
With laser-focused content for your specific audience segments, we can create explosive engagement and generate real demand for your brand.