Inversion Is A Lead Generation Agency In Cape Town
The goal of lead generation is simple: Convert targeted audiences into quality leads.
All businesses should strive to generate demand and convert leads simultaneously.
Lead generation is part of demand generation. It involves collecting information from users that can be used to qualify and nurture them into customers, and has a narrow focus on the top of the funnel.
Generating demand, however, achieves lower customer acquisition costs through higher conversion rates and faster closing rates.
Our Lead Generation Overview
We generate unique and highly qualified leads from users on your website or through targeted digital advertising campaigns. Our strategy focuses on generating Sales Qualified Leads (SQL) NOT Marketing Qualified Leads (MQL’s).
Generating low-quality MQL’s may seem like the right business growth strategy, but it has significant hidden costs. The increased activity looks great, but it can have the opposite effect to the intended outcome.
A profitable lead generation campaign optimises the brand content, messaging, buyer journey, and sales process for the users that are interested in buying now. It improves close rates, reduces time to close, lowers acquisition costs by removing wasted advertising expenses, and enhances the overall experience of new buyers.
This approach also obtains a clearer understanding of the exact target market, further improving the quality of leads generated from marketing over time.
Our Lead Generation Process
Capture Existing Demand
Create New Demand
We don’t sell databases. We offer ethical lead generation tactics that comply with Protection of Personal Information Act (POPI) regulations. We will not spam your databases endlessly.
We understand sales and the role of marketing in helping sales achieve revenue goals. But, we also know that increased sales activity due to poor-quality leads does not lead to improved revenue. Our experience has taught us that sales-qualified leads result in shorter sales cycles and higher close rates, which results in lower acquisition costs.
Our marketing philosophy is based on generating demand for our clients through customer-centred marketing on all major customer touchpoints and brand building efforts. That is the long-term difference between successful brands and those that choose short-term methods in the hopes this will transform their fortune.
The Lead Generation Services We offer
Search Engine Optimisation
Demand is the ultimate goal of having a predictable pipeline of highly qualified consumers wanting to buy your offerings.
Our demand generation strategy optimises every touchpoint in the customer journey, with the goal of building a strong brand. The more well-known a brand is, the lower the cost of customer acquisition due to higher conversions and faster closing rates.
Our formulaic approach to generating demand creates a clear strategy designed to achieve your revenue growth goals.