eCommerce Website Development

Inversion Agency offers eCommerce Website Design and Development in Cape Town

Successful eCommerce relies on superior experiences on every buyer touchpoint.

Online commerce is not as easy as adding a cart to your site and instantly achieve revenue success.

Your success online depends on fully understanding the complexities that go into running a successful site and how online experiences differ from in-store retail ones.

Your store is a vital aspect to get exactly right, thereafter building demand for your store to get paying customers is our real expertise.

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Platforms We Build On

Inversion Agency eCommerce Website Design company in Cape Town, South Africa
Inversion Agency eCommerce Website Design company in Cape Town, South Africa

eCommerce Services

Platform & Payment Gateway Selection

We suggest the best-fit platform based on your business objectives, budgets, operational teams, product tpes and customer expectations.

Store Launch & Longterm Strategy

Strategy before the build is a must. Launching a store is a small part of making a successful entry into online commerce.

Customer-Centric Store Design

Our eCommerce website design team builds sites based on superior user experience (UX) design and user interface (UI).


We increase the number of conversions on your store by following international best practices and data analysis.


Consumers expect fast websites on all devices. We implement speed optimisation techniques for faster page loading and quicker checkouts.


Mobile matters. Your online store will be mobile-responsive and designed with mobile shoppers in mind. This includes mobile checkout experiences.

Inner Page & Product Copy

We craft captivating and SEO friendly copy for inner pages, categories and product pages that will intrigue and convert visitors into customers.

Photography & Videography

Our content production team can assist with the production of high-quality product photography, lifestyle shots and videography. Full production services are available.

Performance Data

We implement the correct data tracking codes and conversion measurements on the store and provide custom performance dashboards with live updates.

Backend Support & Training

Running a successful eCommerce store requires support and technical assistance. Our services extend to regular updates, fixes and training.


We know what it takes to run a successful eCommerce store

After all, we have years of experience under our belts with tangible results to show for it – we have successfully run a funded eCommerce startup of our own. 

Our focus on your stores entire online eco-system and customer experience make us ideal allies when venturing into online commerce for the first time or trying to reignite an underperforming store.

We're much more than an eCommerce website design company, we're your partners in success.

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As an expert eCommerce website design company, we start each of our new store developments with in-depth research into what prospective customers are looking for from a brand and shopping experience.

Inversion Agency eCommerce Website Design Process in Cape Town South Africa


A full and in-depth understanding of your business, its current needs, and customers is essential. This forms the foundation of any successful eCommerce website development.

Store Audit

If a current website exists, we run an audit and deep-dive into the data, conversion results, SEO performance, and content analysis to guide next steps and future plans.

Planning And Production

We develop site maps, page and product wireframes and produce copywriting, design and content production briefs.

Mockup And Approval

We combine copy, content, design, UX, UI, and conversion optimisation basics into a mockup for feedback and alignment.

Store Build-Out

The actual build-out of the site takes place on the platform of choice. We execute the approved mockups, setup backend basics and upload products to the store.

Testing and Launch

We run performance and purchase tests to ensure a smooth launch. Once all tests are passed, we push the site live and submit the site to search engines.

Generate demand for your store

Having an eCommerce website is only the start.

Acquiring and retaining paying customers requires specific eCommerce digital marketing tactics and a unique demand generation strategy crafted for your store and ideal customers.

The ultimate goal of a demand generation strategy is having a predictable pipeline of highly qualified consumers wanting to buy your products.

To achieve that, our demand strategy seeks to optimise every touchpoint in the customer journey from awareness, education, conversion and retention.

This is where we help.

Our Winning Formula

BX + (CX + CN) x NE = CL

How Does It Work?

Ecommerce Design Pricing

The below are simple ballpark estimations for standard requests we receive.

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