So many South African small businesses have understood that they need to be on Facebook to help their business grow. The problem is they focus on metrics that boost their ego instead of their bottom line. More Facebook likes doesn’t mean more business, there is more to it than that. Just about everyday I get a new request to like a …
With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …
I tried not to write this blog. I really did. But then I considered the merits of what has happened and I believe it to be a great case study of how not to treat your new, or existing, customers when something goes wrong, and then how to exacerbate the problem through the ineffective use of social media. So how …
If you’re a business you will most likely have a Facebook Business Page. Having a Page can be an extremely powerful way of connecting with your current customers and help you find new customers through your posts, videos or adverts, however in order to reap the potential benefits you need to run an effective Facebook Business Page. In our previous blog we …
Facebook. We just can’t seem to get enough of it. There are now over 1.4 BILLION monthly active users on Facebook as of March 2016 with 936 Million daily users on the gargantuan social network. Odds are even your 60+ year old mother is now on the platform enjoying daily lashings of cat videos and commenting on every photo you’ve ever …
One of my favorite clothing stores in South Africa currently is Stuttafords, especially the one in Cavendish. As a regular customer I have been using them for about 2 years for a variety of my clothing desires, and they have yet to offer me any incentives or loyalty programmes that make me feel warm and fuzzy inside. This all changed …
Ever felt intimidated by sales? Don’t worry it’s totally OK to admit it as most small business owners feel the same way you do. Sales in reality is not “only for those with the gift of the gab”, it’s actually extremely simple to improve your sales if you master the art of storytelling. But hang on just for a moment, …
There is nothing more frustrating than seeing your advertising budget return less than it used to year on year – it was what got you to where you are now and yet it seems to be failing you when you need it most. If you’re like most other business owners you’ve probably been using traditional advertising as a way to grow your …
