Inbound Marketing attracts new visitors to your website instead of you wasting your time and money relying on other interruptive, and traditional, methods of promoting your business. Your Buyers attention has shifted online The age of the Internet, digital reliance and the new buyer behaviour, has triggered the evolution of marketing tactics. Studies have shown that 61% of the population who …
Marketing for Local Businesses in South Africa
Creating a digital marketing strategy for your local business is different than creating one for an online-only business. Your marketing strategy should target and appeal to potential customers in your geographic area. To better reach local customers for your store, restaurant or other locally focused business, take our local marketing quiz to find out how well your business is set …
2 Myths about Facebook Likes dispelled
So many South African small businesses have understood that they need to be on Facebook to help their business grow. The problem is they focus on metrics that boost their ego instead of their bottom line. More Facebook likes doesn’t mean more business, there is more to it than that. Just about everyday I get a new request to like a …
Facebook Advertising For South African Business
With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …
How to lose a customer in under 30 days? Ask Web Africa’s Customer Service…
I tried not to write this blog. I really did. But then I considered the merits of what has happened and I believe it to be a great case study of how not to treat your new, or existing, customers when something goes wrong, and then how to exacerbate the problem through the ineffective use of social media. So how …
3 Steps to Run an Effective Facebook Business Page
If you’re a business you will most likely have a Facebook Business Page. Having a Page can be an extremely powerful way of connecting with your current customers and help you find new customers through your posts, videos or adverts, however in order to reap the potential benefits you need to run an effective Facebook Business Page. In our previous blog we …
7 Mistakes Businesses Make on their Facebook Pages
Facebook. We just can’t seem to get enough of it. There are now over 1.4 BILLION monthly active users on Facebook as of March 2016 with 936 Million daily users on the gargantuan social network. Odds are even your 60+ year old mother is now on the platform enjoying daily lashings of cat videos and commenting on every photo you’ve ever …
Stuttafords oh Stuttafords – We Need To Talk
One of my favorite clothing stores in South Africa currently is Stuttafords, especially the one in Cavendish. As a regular customer I have been using them for about 2 years for a variety of my clothing desires, and they have yet to offer me any incentives or loyalty programmes that make me feel warm and fuzzy inside. This all changed …