Facebook Advertising South Africa

Facebook Advertising For South African Business

Ross Munro Williams Facebook, Facebook Advertising, Marketing, Social Media, Social Media Marketing 2 Comments

With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …

Growth Driven Design

How to lose a customer in under 30 days? Ask Web Africa’s Customer Service…

Ross Munro Williams Brand Marketing, Customer Service, Marketing Leave a Comment

I tried not to write this blog. I really did. But then I considered the merits of what has happened and I believe it to be a great case study of how not to treat your new, or existing, customers when something goes wrong, and then how to exacerbate the problem through the ineffective use of social media. So how …

3 Steps to Run an Effective Facebook Business Page

Ross Munro Williams Facebook, Marketing, Social Media, Social Media Marketing 1 Comment

If you’re a business you will most likely have a Facebook Business Page. Having a Page can be an extremely powerful way of connecting with your current customers and help you find new customers through your posts, videos or adverts, however in order to reap the potential benefits you need to run an effective Facebook Business Page. In our previous blog we …

Facebook Page Mistakes

7 Mistakes Businesses Make on their Facebook Pages

Ross Munro Williams Facebook, Marketing, Social Media, Social Media Marketing 2 Comments

Facebook. We just can’t seem to get enough of it. There are now over 1.4 BILLION monthly active users on Facebook as of March 2016 with 936 Million daily users on the gargantuan social network. Odds are even your 60+ year old mother is now on the platform enjoying daily lashings of cat videos and commenting on every photo you’ve ever …

Content Marketing

3 Things You Need to Know Before You Blog

Ross Munro Williams Content Marketing, Marketing Leave a Comment

There is nothing more frustrating than seeing your advertising budget return less than it used to year on year – it was what got you to where you are now and yet it seems to be failing you when you need it most. If you’re like most other business owners you’ve probably been using traditional advertising as a way to grow your …