Choosing Marketing Strategy over Tactics

Ross Munro Williams Brand Marketing, Strategy

You can have the best quality product, the best-packaged service, and the greatest idea ever, it isn’t worth much without people ready to buy it. So, how do you plant your flag in your target market’s mind? How do you elevate your brand to become top of mind? How do you create demand for your offering? Ditch your marketing hacks …

Business rebrand

3 Quick Tips To Help You Rebrand Your Business

Ross Munro Williams Brand Marketing, Marketing Leave a Comment

There’s something about a rebrand that just seems so refreshing – change always seems to wash away the old in an instant making you feel better – and different. New is always better right? The quick answer is no, new is not always better when it comes to rebranding your business. There are countless examples of rebranding failures out there …