Social Media Marketing

Inversion Agency is a Social Media Marketing Agency based in Cape Town

Organic social media marketing is a powerful brand-building platform.

But it’s not easy. If it was, everyone would be achieving meteoric results. 

Your social media performance will only be as good as the audience size, engagement rate and quality of content being produced. But above all, it requires a consumer-focused strategy. 

Social media forms part of our Demand Generation process.

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PLATFORMS WE MANAGE

We are a consumer-focused social media marketing agency and know that, when done right, social media can create a community of passionate fans. With the power of a thoughtful, consumer-led strategy, these fans can turn into leads and conversions.

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Twitter Profile Content Strategy & Management

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Facebook Pages & Groups
Content Strategy & Management

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Instagram Content Strategy & Managament

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LinkedIn Pages & Groups
Content Strategy & Management

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Pinterest Content Strategy
& Management

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YouTube Channel Content Strategy
& Management



SOCIAL MEDIA SERVICES


Strategy And Research

Our goal in the strategy and research phase is to gain a complete understanding of you, as the client, and of your audience. We look for the key outcomes, messaging and categories and use this for the basis of your social media content.

Content Ideation

The success of any social media marketing effort lies in the quality of content designed for your audience.  We follow our unique formula to create content that will drive explosive engagement, gain new followers and generate demand for your brand.

Content Posting

Our social media team will post content according to a structured plan, but one that allows us to remain in touch with current trends. We focus on what makes your audience tick and only post content that is deserving of their attention.

Community Management

Social media is a phenomenal customer insight platform. We monitor comments, queries and social listening to discover what is being said about your business, products and industry to further personalise your social content.

Account Optimisation

Social media is a continuous learning process. We optimise your social media accounts based on algorithm changes and audience insights. We analyse the progress and growth of campaigns, the performance of content types, and the engagement and business results these may have yielded.

Platform Audits

We offer platform audits before taking on new social media marketing clients to establish baseline data. We use this to uncover what your audience wants to hear from your brand based on past content performance. This forms part of our continuous process that ensures your brand always serves your audience.


Generate Demand

Demand is the ultimate goal of having a predictable pipeline of highly qualified sales leads or consumers wanting to buy your products.

Demand generation optimises every touchpoint in the customer journey...and this journey includes social media.

Social media marketing is a critical aspect of building a brand. A powerful brand lowers customer acquisition costs through cheaper advert clicks, higher referral rates and faster close rates.




OUR DEMAND FORMULA

BP + (CX + C) x CS = D

How Does It Work?



Why Choose Inversion?

We achieve positive revenue results through carefully selected digital marketing tactics based on your business objectives.

Our strategic Demand Generation process and formula ensure we optimise only the most critical consumer touchpoints based on importance and likelihood of achieving your business goals and positive ROI.


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THE IMPACT OF SOCIAL MEDIA


B2C

Up to 75% of consumers take action after seeing an ad on social media, whether it is Facebook, Instagram, or even Twitter. And research shows that nearly 9 in 10 consumers will buy products from a brand they follow on social media. While up to 75% of current brand followers on social plan to increase spending with that brand.

B2B

Social media is an often overlooked area of B2B marketing, especially as the buyers are seeking credible, tailored and research driven content. B2B Social media can be used for in-depth audience research leveraging social listening, as an example, lead generation and lead nurturing, which are crucial for successful revenue growth.

Creating New Demand

Social media marketing forms a critical part of creating new demand for your brand. Your brand has an opportunity to find, educate and excite new prospects who never knew they may have needed your products or services in the first place. Broadening your customer base is a better growth plan than over-investing in platforms with limited in-market buyers such as Google.

SEO

Social media marketing provides more visibility to your content. When more people share your content, it sends more traffic to your website through natural discovery, while it also serves as a ranking signal for search engines especially when it comes to local SEO. Plus, profiles rank on search engines introducing prospects to your brands personality quicker.

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