Search Engine Optimisation

Inversion Agency is an SEO company based in Cape Town

Optimise for your customer and Google will reward you.

Search engines such as Google value informative content and great user experiences. So do your customers.

We optimise your online presence for your target audience only. We uncover the keywords they use and ensure your website is simple, informative and to the point.

SEO forms part of our Demand Generation process.

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Local SEO

Local SEO is hyper-specific to your immediate area and, while it is often overlooked by businesses, local SEO can help you to reach your audience quickly. It is highly effective and can help you to rank locally, impacting your online visibility and increase foot traffic for your local business.

National SEO

National SEO is a long-term investment that can easily put you ahead of the competition. It focuses on ranking for broad-reaching keywords, rather than specific location terms. You can reach customers in a wider geographical location, helping to generate greater visibility for your brand.

International SEO

International SEO optimises your website so search engines know what languages or countries your business wants to target. International SEO is vital if you are operating in multiple countries, as your audience needs to know that you cater to them specifically.

On-Page SEO

On-page SEO is a basic must-have for any website. It is a multifaceted service which involves content, schema, meta-tags, meta-descriptions, and using keywords that will clearly show search engines what your website is about.

Off-Page SEO

Off-page SEO is all of the activity that takes place off of your website in order to increase your rankings and build awareness. It is more than just building links from others, it is about building your trustworthiness, relevance, and authority in the eyes of search engines and website visitors alike. Off-page SEO is an area we consider once your website has the basics of local and on-page covered.

Technical SEO

In layman’s terms, technical SEO is the optimisation of your website so that it can be easily crawled and indexed by search engines. It includes any process that is used to improve search visibility, such as a Secure Sockets Layer (this provides the https:// website URL), mobile-friendliness, creating XML sitemaps, and the speed of your website.


As an SEO agency, Inversion is in it for the long game. Our experience has taught us that SEO is never a short-term solution but an ongoing journey. We capture existing demand and help you to be found for the right searches by the right audience.

Our on-page, off-page, and local SEO services drive meaningful traffic to your website, help you to engage with more prospects, and improve your online presence. We look at the whole picture rather than focusing on one or two tactics for optimal results.

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Learning about your business and your target audience is a crucial first step. An in-depth questionnaire, discovery meetings and research give us a clear understanding of your business and your customer needs.

Website SEO Audit

An SEO audit is used to uncover exactly how your website currently performs in search engine results. We audit the technical aspects, current content as well as your competitiors.


Our audit findings will help us to find opportunities for your brand where you can reach your audience and increase your rankings. All relevant findings will be used in our strategy, research, and execution phase.

Opportunities Research

Extensive keyword and opportunities research uncover opportunities that best suit your business and drive more valuable and relevant traffic to your website.

SEO-Focused Strategies

We look at all aspects of the audit, findings and opportunities to create a strategy that works for your business needs and customer requirements.

Execution And Fixes

We perform on-page fixes, on and off-page content creation, and any technical fixes that are needed. This is an ever-evolving phase.

Report And Repeat

Reporting helps you understand the value of the channel for your business. We use premium 3rd part software to gather data and track the success of our work.

Our SEO Process

Inversion Agency Content Creation Process for Social Media Marketing in Cape Town South AfricaContent Creation Process for Social Media Marketing at Inversion Agency in Cape Town

Capture Demand Through SEO

Demand generation is at the heart of Inversion Agency, and every service we provide is linked to generating demand for your brand. Our SEO services are no exception. We help you be found for the right searches by capturing existing demand and understanding search intent. 

Generating demand for your brand needs an SEO strategy that answers real questions from a real audience. By bringing visibility to your business, SEO drives interest, awareness, and demand.


First things first when it comes to SEO. The search engines are in control.

Ranking changes can take anything from a few weeks to a few months. Rankings also change day to day and month to month. 

The only way to manage this rollercoaster process is to constantly monitor vital keywords, major pages, and the overall health of your website using the various software tools that Google and others provide and which we make use of. 

Although optimisation is often not a quick-fix solution, as a long-term investment it has always out-performed paid digital advertising for all of our customers.

Our SEO Pricing

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