Website Design

Inversion Agency Offers Website Design and Development Services in Cape Town

Let’s cut to the chase here, your website should be driving sales.

That’s it, that’s the goal. 

If your website is not delivering tangible business results on a consistent basis, then it has fundamental flaws. That’s where we come in as a sales-focused website design company. We build, develop and design websites that convert. 

That's a vastly different type of site that we often see locally in South Africa. A sales-focused website is built for your target audience. Not for you or your boss. 

The best sites that drive conversions take every aspect of your audience's needs, behaviours, and expectations into consideration.

This type of website will rank on search engines for exactly what it needs to, be found locally, load extremely quickly, and be responsive on mobile devices. Plus, it’ll be visually stunning and speak to the audience as a valued partner in their search for the right product or service solution.

Doesn’t that sound like a website your business should have? Build the right site. Be kind to your customers. 

If you’re ready to partner with a web design and development company that doesn’t think coffee drinking is a personality trait, book a launch call with Ross.




Any website design agency worth their salt starts with a full and in-depth understanding of your business, its current needs, and customers. This forms the foundation of any and all website development processes thereafter. Miss this step and you’re on your way to building a beautiful white elephant.

Research And Audits

The second step consists of an audit and deep-dive into the current website’s data, past conversion results, SEO performance, and content analysis. Without this data, huge mistakes can be made to search engine rankings and conversions. We don’t want to break what may be working.

Planning And Strategising

Armed with the right data and understanding of your business, we set to work developing the site maps, wireframes, copy and design briefs, and search engine requirements. This step involves numerous staff with specific skill sets combining to create the basis from which your website will outperform your competitors and drive consistent sales results.

Mockup And Approval

As the website design process moves into the mockup phase, we combine the copy, design, UX, UI and conversion optimisation. Your involvement in ensuring each page is crafted exactly as expected is paramount in this stage. Our clients understanding what goes into a truly successful website is one way our sites perform as they do.

Website Build-Out

Once the mockups are approved, the actual build-out of the site takes place on the platform of choice. We build most non-ecommerce sites on WordPress but also make use of Duda Page Builder and Squarespace in certain instances. Here we combine the approved designs and copy with the on-page SEO optimisation and mobile responsiveness.

Testing, Review, And Launch

With the launch date approaching, we populate the new site with relevant data tracking, any blogs or sales content, and run tests on various platforms and devices to ensure a smooth launch. When the site goes live it is submitted to the major search engines to be crawled immediately ensuring the site ranks as quickly as possible.

Continuous Improvement

Having a new site is only one part of the story, however. A successful site never rests, it continuously optimises its SEO ranking, improves the most important pages based on the data, and expands through content such as thought-leader blogs as well as new pages and customer centric features using a process called Growth Driven Design.

Our Website Development Process

Inversion Agency Website development process for website development in Cape Town South Africa Inversion Agency Website development process for website development in Cape Town South Africa

Why Choose Inversion?

We have been building websites for seven years.

And in those seven years, we have learnt that, well, anyone can launch a WordPress website nowadays. 

But we are not just graphic designers, as some website design agencies and freelancers are. We know that there is much, much more to building a site now. 

What you see is only the tip of the iceberg. What really makes your website work are the multiple, intertwined elements we offer at our agency.  

We combine customer research, positioning, data, backend technical development, copywriting, design, conversion optimisation, UX, SEO, and sales all in one. This is unique and highly important if your website is to actually deliver sales results. 

It’s in our interest to make websites that work, as we form long-term relationships with clients. We don’t make our money from hosting like many smaller-churn-websites-out-at-speed companies. 

We craft unique, bespoke sites that actually work. We align with your business goals and work towards capturing as much available demand as possible and then work towards generating new demand. 

That is the only process that yields real revenue results. 

Does this not sound like a website design company you want to rather entrust the future of your brand to? 

Build the website your customers deserve and your boss or bank balance will thank you.


Although we love building new websites, we also understand that not all websites need to be rebuilt from scratch. As a result, we offer individually tailored services to ensure your current website performs as it should. Trust us, we’ve seen it all, so we know how to take a poorly researched, designed, and executed site and turn it into a sales machine. 

We use a combination of the following:

Competitor Research

We’re a competitive bunch at Inversion. Our marketing team is always looking for ways to out-perform the competitors of our clients. Our research looks at what key competitors are ranking for and doing online so we know how to improve your site for improved performance.

Data Tracking

It always surprises us how many websites are out there without the correct data tracking. Without it, your business is flying blind and decisions are reduced to guesswork. We ensure the right data tracking is implemented and utilised correctly to improve the performance of your website.

Mobile-Friendly And

You know it, we know it, everyone knows it. Mobile matters more than ever, especially in South Africa where mobile dominates searches. So, we make sure your website is responsive and designed for mobile users. This can be as simple as easier ways to call with a click-to-call icon or bigger fonts.


Fast Page-Loading

No one has patience anymore. This is especially true for your customers. They expect a fast loading website from you no matter the device or internet speed they have. We will optimise your website using the most up-to-date techniques and hosting platforms. With a faster loading website, you will be able drive more traffic and convert more consumers.

SEO Audits and SEO

Search engine optimisation (SEO) is one of the most vital components of any website design. We provide comprehensive audits and keyword research as a first step before we embark on fixing any on-page and technical issues. Once initial issues are resolved, we implement long-tail keyword content writing for further ranking and traffic improvements.


User Experience (UX) and User Interface (UI)

How the site is designed, how it looks, and how users interact with it matters. A lot actually. If the site is not designed with a clear user flow and beautiful design then your website will quickly lose visitors interest and ultimately lose them as potential customers. Your customers will thank you for a site that makes sense and is pleasing to the eye.

Customer Focused

Although having a website is a great starting point, does your website actually speak to your ideal customers? Do new visitors actually understand what it is you do and what you can do for them in under 10 seconds? If your value proposition is unknown and your positioning in the marketplace is all over the place, your site is never going to perform. We sort that all out.

Conversion Optimisation

We’re all about ensuring digital marketing has an improved revenue return. This is where we put ourselves in your customer's shoes and optimise the site for them. Our ultimate aim is to deliver better leads for your sales team at a lower acquisition cost. We implement various strategies and tactics to improve your conversion rates. There is so much more to this than having a lonely Contact Us page.

Content Marketing

Customer decision-making has changed dramatically over the past few years. A static brochure website does absolutely, positively nothing for your target market. Nada. You now need to help your customers make better purchasing decisions through various, well crafted content. No, speaking to a sales person is not a shortcut here. Educating, informing and supporting your audience is a much better growth strategy than buying a bunch of email addresses and spamming them.


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