Website Design

Inversion Agency Offers Website Design and Development Services in Cape Town

Your website is your best salesperson.

At least that’s the goal. Your site must convey how your business helps its customers in a simple, clear and concise way.

Your website should be focused on every aspect of your audience's needs, behaviours, and expectations.

Website design and content development forms part of our Demand Generation process.

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Any website design agency worth their salt starts with a full and in-depth understanding of your business, its current needs, and customers. This forms the foundation of any and all website development processes thereafter. Miss this step and you’re on your way to building a beautiful white elephant.

Research And Audits

The second step consists of an audit and deep-dive into the current website’s data, past conversion results, SEO performance, and content analysis. Without this data, huge mistakes can be made to search engine rankings and conversions. We don’t want to break what may be working.

Planning And Strategising

Armed with the right data and understanding of your business, we set to work developing the site maps, wireframes, copy and design briefs, and search engine requirements. This step involves numerous staff with specific skill sets combining to create the basis from which your website will outperform your competitors and drive consistent sales results.

Mockup And Approval

As the website design process moves into the mockup phase, we combine the copy, design, UX, UI and conversion optimisation. Your involvement in ensuring each page is crafted exactly as expected is paramount in this stage. Our clients understanding what goes into a truly successful website is one way our sites perform as they do.

Website Build-Out

Once the mockups are approved, the actual build-out of the site takes place on the platform of choice. We build our non-eCommerce sites on WordPress. Here we combine the approved designs and copy with the on-page SEO optimisation and mobile responsiveness.

Testing, Review, & Launch

With the launch date approaching, we populate the new site with relevant data tracking and run tests on various platforms and devices to ensure a smooth launch. When the site goes live, it is submitted to the major search engines to be crawled immediately, ensuring the site ranks as quickly as possible.

Continuous Improvement

A successful site never rests, it continuously optimises its messaging, adds educational content and improves its SEO ranking. The important sales pages should be tested and their data analysed to ensure the conversion rates are achieving industry-specific baselines.

Our Website Development Process

Inversion Agency Website development process for website development in Cape Town South AfricaInversion Agency Website development process for website development in Cape Town South Africa

Generate Demand

Demand is the ultimate goal of having a predictable pipeline of highly qualified sales leads or consumers wanting to buy your products.

Demand generation optimises every touchpoint in the customer journey...and this journey includes your website.

Your website is a critical aspect of capturing and creating demand. A simple, informative and educational website lowers customer acquisition costs through increased conversions and faster close rates.

Our Demand Formula

BX + (CX + CN) x NE = CL

How Does It Work?

Why Choose Inversion?

We have been building websites for seven years. And in those seven years, we have learnt that, well, anyone can launch a WordPress website nowadays. 

What really makes the difference to your website's performance is the way the site is designed and the content your visitors see. If both are expertly crafted for your ideal customer, then your site will become your best salesperson. 

We know how to combine customer research, positioning, data, backend technical development, copywriting, design, conversion optimisation, UX, SEO, and sales all in one. This is unique and highly important if your website is to actually deliver sales results. 

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Although we love building new websites, we also understand that not all websites need to be rebuilt from scratch. As a result, we offer individually tailored services to ensure your current website performs as it should. Trust us, we’ve seen it all, so we know how to take a poorly researched, designed, and executed site and turn it into a sales machine. 

We use a combination of the following:

Competitor Research

We’re a competitive bunch at Inversion. Our marketing team is always looking for ways to out-perform the competitors of our clients. Our research looks at what key competitors are ranking for and doing online so we know how to improve your site for improved performance.

Data Tracking

It always surprises us how many websites are out there without the correct data tracking. Without it, your business is flying blind and decisions are reduced to guesswork. We ensure the right data tracking is implemented and utilised correctly to improve the performance of your website.

Mobile-Friendly And

You know it, we know it, everyone knows it. Mobile matters more than ever, especially in South Africa where mobile dominates searches. So, we make sure your website is responsive and designed for mobile users. This can be as simple as easier ways to call with a click-to-call icon or bigger fonts.


Fast Page-Loading

No one has patience anymore. This is especially true for your customers. They expect a fast loading website from you no matter the device or internet speed they have. We will optimise your website using the most up-to-date techniques and hosting platforms. With a faster loading website, you will be able to drive more traffic and convert more consumers.

SEO Audits and SEO

Search engine optimisation (SEO) is one of the most vital components of any website design. We provide comprehensive audits and keyword research as a first step before we embark on fixing any on-page and technical issues. Once initial issues are resolved, we implement long-tail keyword content writing for further ranking and traffic improvements.


User Experience (UX) and User Interface (UI)

How the site is designed, how it looks, and how users interact with it matters. A lot actually. If the site is not designed with a clear user flow and beautiful design then your website will quickly lose visitors interest and ultimately lose them as potential customers. Your customers will thank you for a site that makes sense and is pleasing to the eye.

Customer Focused

Although having a website is a great starting point, does your website actually speak to your ideal customers? Do new visitors actually understand what it is you do and what you can do for them in under 10 seconds? If your value proposition is unknown and your positioning in the marketplace is all over the place, your site is never going to perform. We sort that all out.

Conversion Optimisation

We’re all about ensuring digital marketing has an improved revenue return. This is where we put ourselves in your customer's shoes and optimise the site for them. Our ultimate aim is to deliver better leads for your sales team at a lower acquisition cost. We implement various strategies and tactics to improve your conversion rates. There is so much more to this than having a lonely Contact Us page.

Content Marketing

Customer decision-making has changed dramatically over the past few years. Businesses wanting to achieve consistent revenue growth for the long term will need to stand out as a brand. The only real way to achieve that is through the adoption of a content marketing strategy designed to establish the business as a thought leader. 



The below are simple ballpark estimations for standard requests we receive.

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