What is Influencer Marketing?
People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them.
Influencer Marketing is a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn.
Within any industry, there are influential people—you just have to find them. They are easily recognised by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after.
The Power of Influencer Marketing
People turn to Influencers for advice and recommendations on purchasing decisions.
70% of Teens trust Influencers more than Traditional Celebrities.
86% of women use social media for purchasing advice.
49% of consumers depend on Influencer recommendations.
60% of consumers have been influenced by social media or blog while shopping at a store.
Making Influencer Marketing Work For You
Diving into Influencer Marketing is great. But having a program that actually produces results is even better. The question is, how do you measure influencer marketing?
There are many different metrics to track, and the ones that you focus on will be individual to your business. Some key metrics to keep an eye on are:
3. Referral Traffic
4. Reach and Awareness
5. Audience Growth
7. Cost per Click
8. Click Through Rate
9. Audience Loyalty
Inversion Influencer Marketing Services
Our ultimate goal is to ensure that the brands and influencers are working in a mutually beneficial way. We do this by setting up the right influencer tracking software and working towards achieving campaign success by the influencers.
- Strategic program development
- Employee outreach and communication
- Creation of the reward program
- Employee activity development
- Application of technology and portal setup
- Program launch plans
- Content creation and curation
- Metrics and tracking