Gen-Z hey. Not the easiest bunch to please. Bored of promises, they see through bullsh*t and are sick and tired of greedy corporations.
So, what did we give them?
The best way to get over a breakup is to make light of a dark situation and that is exactly what Alumo Energy has done.
By getting households and businesses turned on during loadshedding, Alumo guarantees that lifes goes on as normal - as it should be!
VIVA Gym is a place of inclusion, acceptance, empowerment and honesty.
To change the perception that gyms are exclusive, alienating and hypermasculine we came up with the tagline “Come Be Real”.
1. Collaboration Above All
Real relationships with our clients and a deep understanding of their needs, problems and ambitions ensure we work together rather than dictate solutions.
2. Freedom of Thought
We challenge conventional thinking by finding unexpected solutions to obvious problems and obvious solutions to unexpected problems.
3. Honest Simplicity
Avoiding unnecessary complexity ensures that we remain grounded in our objectives and don’t overcomplicate things just to sound impressive.
4. Obsessed with Change
It’s part of everything we do. It may not always be comfortable, but change serves as our foundation for delivering meaningful transformation.
5. Never Done
Research, strategise, ideate, execute, learn, refine, repeat…at every point along the consumer journey.
