With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …
Facebook. We just can’t seem to get enough of it. There are now over 1.4 BILLION monthly active users on Facebook as of March 2016 with 936 Million daily users on the gargantuan social network. Odds are even your 60+ year old mother is now on the platform enjoying daily lashings of cat videos and commenting on every photo you’ve ever …
There is nothing more frustrating than seeing your advertising budget return less than it used to year on year – it was what got you to where you are now and yet it seems to be failing you when you need it most. If you’re like most other business owners you’ve probably been using traditional advertising as a way to grow your …
There’s something about a rebrand that just seems so refreshing – change always seems to wash away the old in an instant making you feel better – and different. New is always better right? The quick answer is no, new is not always better when it comes to rebranding your business. There are countless examples of rebranding failures out there …
Please raise your hand if you’re a business owner who understands that social media is a necessity but sees it as waste of time and resources owing to the lack of return. I’m guessing many of you who read that believe that social media seems like an utter waste of time considering the amount of work that it takes to build an audience, …
Remember the days when having a Facebook Page was a surefire way to gain new customers and increase your social media reach for FREE? We do too, but alas those days are now past. Facebook is now a pay to play platform – that much won’t change, however we don’t think that should stop you from using Facebook, rather we …