With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …
If you’re a business you will most likely have a Facebook Business Page. Having a Page can be an extremely powerful way of connecting with your current customers and help you find new customers through your posts, videos or adverts, however in order to reap the potential benefits you need to run an effective Facebook Business Page. In our previous blog we …
Please raise your hand if you’re a business owner who understands that social media is a necessity but sees it as waste of time and resources owing to the lack of return. I’m guessing many of you who read that believe that social media seems like an utter waste of time considering the amount of work that it takes to build an audience, …