So many South African small businesses have understood that they need to be on Facebook to help their business grow. The problem is they focus on metrics that boost their ego instead of their bottom line. More Facebook likes doesn’t mean more business, there is more to it than that. Just about everyday I get a new request to like a …
With more than 1.4 Billion worldwide users and 17 Million South Africans estimated to be on the social media platform, Facebook provides an incredible opportunity to capture the exact audience you want for your South African business using Facebook Advertising. Facebook advertising varies distinctly from paid search advertising (Google PPC), in which a user seeks a clear intent from their …
If you’re a business you will most likely have a Facebook Business Page. Having a Page can be an extremely powerful way of connecting with your current customers and help you find new customers through your posts, videos or adverts, however in order to reap the potential benefits you need to run an effective Facebook Business Page. In our previous blog we …
Facebook. We just can’t seem to get enough of it. There are now over 1.4 BILLION monthly active users on Facebook as of March 2016 with 936 Million daily users on the gargantuan social network. Odds are even your 60+ year old mother is now on the platform enjoying daily lashings of cat videos and commenting on every photo you’ve ever …
Please raise your hand if you’re a business owner who understands that social media is a necessity but sees it as waste of time and resources owing to the lack of return. I’m guessing many of you who read that believe that social media seems like an utter waste of time considering the amount of work that it takes to build an audience, …
Remember the days when having a Facebook Page was a surefire way to gain new customers and increase your social media reach for FREE? We do too, but alas those days are now past. Facebook is now a pay to play platform – that much won’t change, however we don’t think that should stop you from using Facebook, rather we …