Inbound Marketing attracts new visitors to your website instead of you wasting your time and money relying on other interruptive, and traditional, methods of promoting your business.
Your Buyers attention has shifted online
The age of the Internet, digital reliance and the new buyer behaviour, has triggered the evolution of marketing tactics. Studies have shown that 61% of the population who use the Internet research products online.
Wouldn’t it be great if you could maximise your marketing budget with highly targeted, cost-effective and quantifiable method of generating new business? Doesn’t that sound better than using old methods without the ability to target your EXACT target market…
The New Buyer’s Journey
The customer buying journey has changed in a major way.
Research indicates that by 2020, more than 80% of the buying process will be done online, moving ever more towards mobile, without any direct human-to-human interaction. Question is, how is your online presence? How will you fare as your audience moves online?
Today’s businesses continue to over-rely on traditional marketing and sales tactics to reach, engage, convert, and expand relationships with customers. Success of these methods is scarce with sales dwindling with every click and refresh…
The new kid on the marketing block who’s helping businesses make lots of new friends!
Since 2006, Inbound Marketing has been the most effective method for doing business online. Gone are the days of interruptive marketing. You know the deal, buying ads and email lists, and praying for leads. (Yawn).
Inbound Marketing focuses on creating quality content that draws customers to your company and products from a place where they naturally want to be (online). Keeping published content fresh and in line with your customer’s interests will naturally attract inbound traffic.
Then it’s up to you to convert, close and delight all of your new customers.
Bringing Inbound To Life
Inbound Marketing elements will be tailored to suit your target audience’s needs and your company’s goals. Allow Inversion to coordinate your strategy before implementing tactics to maximize your marketing budget. We’ll factor in content design, Growth Driven Website Design, optimization, analysis and tweaking.
1. Strategy Before Tactics
To formulate a complete strategy we need to understand your business, your buyers’ greatest pains and ways that we can capture their attention. That way, we can convert more visitors into leads.
2. Engage & Educate Through Content
Customers crave information. They seek it and need it to make informed purchase decisions. Gain their trust through educating them with informative content and engage them with content that appeals to their wants and needs.
3. Own A Lead Generating Machine
Your website is the single most important element in your Inbound Marketing strategy. Growth Driven Website Design means guaranteed lead generation through constructing a website based on your customers’ wants needs. This gives you the digital upper hand that sets you apart from your competition.
The Numbers Game
It all comes down to analytics and performance reviews. Here, we can evaluate the performance of your Inbound Marketing strategy by looking at the following:
- Website traffic and source
- Blog click-through rate
- Landing page conversion rate
- Call-to-action performance