Que Syrah Syrah: Paserene Wine Farm harvests a brand new marketing strategyPaserene Wine Farm
- The taste of home -
For Paserene Wine Estate, wine is more than a beverage.
It’s a moment.
It’s a feeling.
For centuries, luxury wines have become an integral part of our lives. We’ve raised a glass in moments of celebration, cheersed to the end of a long day or merely sipped our way through the mundanities of life, with a glass of pure decadence and sophistication in hand …
These complex and defiantly aromatic wine varieties have easily become one of the greatest expressions of South African soil. They are a beautifully intentional nod to the incredible craftsmanship of our people and the perfect celebration of their spirit.
This deep exploration into the seasonal bounties of our viticulture was where we began cultivating our strategy for Paserene Wine farm.
The preparation of the soil for better production
While many locals and internationals alike had already uncovered the unique elegance and wonder that is Paserene Wine Estate, their online presence failed to echo the same sentiments. It became evident that their existing marketing soil failed to bring their true collection of premium award-winning wines, that could offer diverse experiences beyond their cellar doors, to fruition.
This is where Inversion came in.
Our plan was to tend to the soil, enrich it and ensure that their newfound strategy was ripened with increased engagement, necessary foot traffic and numerous online purchases. With a sound marketing strategy in place that would capitalise on the existing demand for Franschhoek Wine and Tasting experiences and further help establish Paserene as a champion of master craftsmanship, we were ready to begin cultivating online landscapes for harvesting.
This process started with our team initiating an in-depth brand platform process, which included vigorous research into Paserene and the thriving winemaking and wine-buying industry in which they exist. Our deep explorations later revealed that their marketing soil would need the following in order to thrive:
The gathering of crops after reaping.
After championing the needs of the soil, and initiating the above-mentioned strategies, it was finally time to harvest our work and revel in our bounty.
↑ 82.08%Organic Website Traffic
↑ 62.5%Website Conversion Rate
↑ 31.08%Tastings Bookings
↓ 60%Cost of Acquisition