Search Engine Advertising
Inversion Agency Offers Google & Bing Advertising Management in South Africa
Search engines like Google, are buyer intent platforms.
Buyer intent simply means there are people actively interested in buying right now. The fastest route to finding them is to leverage Google & Bing Advertising. We call this part of digital marketing capturing existing demand.
Because people are actively searching, search engine adverts are often highly competitive. As a result, there’s much more to landing a paying customer than simply increasing the ad budget.
We know how to leverage paid search as a part of Generating Demand for your brand.
Types of Paid Search
What Are Google Ads?
Google Ads are Google’s advertising system. They are paid advertisements that appear in the search results when consumers search for specific keywords that match what you have used in the advert. You will pay per click on the ad, which makes it an affordable method of generating demand for and interest in your brand.
With Google Ads, you will be able to drive quality traffic to your website or landing page or find the right customers for your products or services. With a Google Advertising agency, you can share well-timed ads that will reach your audience when it makes sense for them in their buyer’s journey.
How Do They Work?
Google Advertising displays your ad to potential customers who are interested in your product or service. It works on a pay per click basis, which means that you will only pay when your ad is clicked on by a potential customer. This makes it an affordable and viable solution for generating demand for your brand, products, or services.
We will bid on search terms and keywords that your audience is likely to be using when searching for your business, and when we win the bid, your advertisement will be shown at the top of search results pages for the relevant keywords.
This is where our in-depth research becomes crucial, as we will make sure you are not bidding on and ranking for keywords that do not mean anything for your business or brand, but that will rather generate valuable demand.
Why Choose Google Advertising
Google Advertising is more than just a digital method of advertising your business. With up to 97% of African consumers finding information on businesses using Google search, it stands to reason that having Google Advertisements will drive your visibility.
Display Advertisements are seen by up to 80% of global internet users - this is a significant number of people who will see your advertisement when they are searching for your specific keywords or phrases.
You can leverage these numbers to drive real demand for your brand and to reach consumers who are genuinely interested in what you have to offer.
Demand is the ultimate goal of having a predictable pipeline of highly qualified sales leads or consumers wanting to buy your products.
Demand generation optimises every touchpoint in the customer journey...and this journey includes Google Adverts as part of an integrated digital marketing strategy.
An optimised demand strategy focuses on improving qualified sales prospects which result in lower customer acquisition costs through cheaper advert clicks, higher conversion and faster close rates.
Why Choose Inversion For Google Ads?
We are experts at driving only highly qualified prospects at the lowest cost possible. We do this by truly understanding who your target market is and how they make purchasing decisions before we launch your ad campaigns.
We take the entire customer journey into account to ensure your customers are being served exactly what they need when they need it.
We know that people do not only make purchasing decisions because they saw and clicked on an ad on Google. They need much more to ensure they decide to use your brand over another. That takes true skill and expertise. And that’s where we come in.
Our Google Ads
In-depth Target Audience Research
Website And Landing