Search Engine Advertising

Inversion Agency Offers Google & Bing Advertising Management in South Africa

Search engines like Google, are buyer intent platforms.

Buyer intent simply means there are people actively interested in buying right now. The fastest route to finding them is to leverage Google & Bing Advertising. We call this part of digital marketing capturing existing demand.

Because people are actively searching, search engine adverts are often highly competitive. As a result, there’s much more to landing a paying customer than simply increasing the ad budget.

We know how to leverage paid search as a part of Generating Demand for your brand.

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Types of Paid Search

Search Ads

Your ad appears next to search results on Google. This provides the most visibility and can be highly targeted based on keywords, demographics, and business goals. Google search ads are one of the more popular Google Advertising methods used.
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App Ads

Without effective app advertising, your app may very well go completely unnoticed. Promote your app by running ads across the entire Google network.
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Shopping Ads

Shopping ads are richly-detailed product advertisements that include important information, such as the product image, price, and store name. They’re created using already-existing information that is submitted in your Merchant Center data feed and are shown to people who are already searching for similar product offerings.
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What Are Google Ads?

Google Ads are Google’s advertising system. They are paid advertisements that appear in the search results when consumers search for specific keywords that match what you have used in the advert. You will pay per click on the ad, which makes it an affordable method of generating demand for and interest in your brand.

With Google Ads, you will be able to drive quality traffic to your website or landing page or find the right customers for your products or services. With a Google Advertising agency, you can share well-timed ads that will reach your audience when it makes sense for them in their buyer’s journey.

How Do They Work?

Google Advertising displays your ad to potential customers who are interested in your product or service. It works on a pay per click basis, which means that you will only pay when your ad is clicked on by a potential customer. This makes it an affordable and viable solution for generating demand for your brand, products, or services.

We will bid on search terms and keywords that your audience is likely to be using when searching for your business, and when we win the bid, your advertisement will be shown at the top of search results pages for the relevant keywords.

This is where our in-depth research becomes crucial, as we will make sure you are not bidding on and ranking for keywords that do not mean anything for your business or brand, but that will rather generate valuable demand.

Why Choose Google Advertising

Google Advertising is more than just a digital method of advertising your business. With up to 97% of African consumers finding information on businesses using Google search, it stands to reason that having Google Advertisements will drive your visibility. 

Display Advertisements are seen by up to 80% of global internet users - this is a significant number of people who will see your advertisement when they are searching for your specific keywords or phrases. 

You can leverage these numbers to drive real demand for your brand and to reach consumers who are genuinely interested in what you have to offer.

Generate Demand

Demand is the ultimate goal of having a predictable pipeline of highly qualified sales leads or consumers wanting to buy your products.

Demand generation optimises every touchpoint in the customer journey...and this journey includes Google Adverts as part of an integrated digital marketing strategy.

An optimised demand strategy focuses on improving qualified sales prospects which result in lower customer acquisition costs through cheaper advert clicks, higher conversion and faster close rates.

Our Demand Formula

BX + (CX + CN) x NE = CL

How Does It Work?

Why Choose Inversion For Google Ads?

We are experts at driving only highly qualified prospects at the lowest cost possible. We do this by truly understanding who your target market is and how they make purchasing decisions before we launch your ad campaigns. 

We take the entire customer journey into account to ensure your customers are being served exactly what they need when they need it. 

We know that people do not only make purchasing decisions because they saw and clicked on an ad on Google. They need much more to ensure they decide to use your brand over another. That takes true skill and expertise. And that’s where we come in.

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Our Google Ads
Management Services

Account
Audits

We will audit your Google Advertising accounts to see what was done in the past by yourself or other agencies. From this information we are able to formulate strategies and campaigns that will work better than others and that are data-driven rather than fueled by guesswork.

In-depth Target Audience Research

Understanding your audience is vital to any Google Ads campaign. We will research your audience and look closely at their behaviours, interests, and other demographics to ensure that the keywords and visuals we choose for the ad will resonate with them and encourage them to click it.

Campaign Planning
And Strategy

We use our expertise as a digital Advertising agency to develop a sound strategy based on research, then move on to create concepts for the campaign planning stage. These combined efforts lead to a targeted advertising campaign that generates leads and drives conversions.

Keyword Research
And Selection

Part of any successful advertising strategy are the keywords you use. We will research the best keywords for your industry and business, basing them on our research and data. Once we have performed this research, we will select the ones which best match your needs and goals. These will also increase your online visibility thanks to the relevancy of the search terms.

Keyword Bid
Optimisation

We optimise your keywords according to how well they are performing, what locations and devices are returning the most clicks and conversions at the lowest CPA, and what the peak days and times are for your business. By optimising your keywords, we will ensure that the right keywords are being bid on at all times.

Ad Copy
Development

Our team will create ad copy that reflects the keywords we chose earlier. The copy will reflect the goal of the ad and will be enticing to consumers, encouraging them to click on any links or call buttons after reading it. All ad copy will meet the requirements of Google and other search engines.

Ad Visual
Design

We will also design the ad so it is eye-catching and meets all of the requirements laid out by the search engines. We understand what your consumers are looking for and what will grab their attention when they are searching online.

Campaign Setup
 And Launch

We use all of our data and research to set up and launch your campaign. Once it is launched, we monitor the success of each campaign version to see which performs the best.

Campaign Monitoring

Because we are data-driven, we will monitor your campaign so that we are able to tailor any changes to suit the real-time, accurate information we have available to us.This ensures that you have a higher chance of your ad being seen by consumers.

Campaign Optimisation

Optimising your campaign is what will ensure its success in the eyes of the consumer and the search engine. Using the insights we have gathered, we will optimise your campaign and adjust all aspects accordingly, whether this be bidding on different keywords, updating the ad copy, or changing the target location.

Data Tracking
 And Reporting

One of the main goals of any Google Ad campaign is to drive conversions. We track what happens after a consumer interacts with your ad, such as whether they purchased a product, called your business, or downloaded your app. This will be used to create in-depth reports on what ads and what ad content is converting the most.

Website And Landing
Page Optimisation

Whether you use your website as the link in your ad or you need a landing page created, we will optimise these and make sure that the keywords and content are updated according to your demand generating Google Ads strategy.

SUPPORTING SERVICES

Search Engine Optimisation
Content Marketing Strategy
Social Media Advertising

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