General practice for many South African businesses is to send their Facebook or Google Adverts traffic directly to their website. There is nothing wrong with this practice per se, unless of course you want to take your conversion rates from an average of 3% to an average of 22%*. 

So what are landing pages then? These pages are specifically designed for the purpose of maximising your conversion rates for sign-ups, downloads or sales. Often landing pages are built using custom software that has the tools necessary to ensure an ever improving rate of conversions. 

*Based on the software data we use for landing pages.

Digital Marketing is only as powerful as the testing and optimisation that goes into it. This is why using specific landing page software gives your business the edge when advertising online.

Sending your advertising traffic to your main website, whether it's a WordPress site or custom built, you will need a high level of technical skills or in-house development on hand to be able to even try match the optimisation features pre-built into our software.

Acquire the ultra-specific insights you need to find which page elements to test.

Address your audience with personalised messaging based on location, intent, and more.

Intelligently run A/B and multivariate tests to learn what works best.

If you don't test, how will you know? Don't settle on one version of a page and hope for the best. A/B split test your traffic equally and see which version drives more conversions.

Trying to figure out why your visitors aren't converting? Simple track their mouse movement, clicks, and scrolling depth to achieve a high level of understanding on what is and what isn't working.

Dynamically change your landing page messaging based on keywords, search intent, and demographics. Change wording automatically by city, country, device and more, to reduce bounce rates.

Seamlessly integrate your landing pages with all the tools in your current marketing stack, including Salesforce, Marketo, Mailchimp, Hubspot and more.

Having great landing page software and beautifully designed pages will still not turn your lead generation efforts around if you do not offer the right lead magnets.

The right lead magnet attracts the right customers who are really interested in working with your business. Without a great magnet you are relying on your visitors to get in touch with your business simply because they clicked on your ad. No, you need to offer more value before you even try to close the deal. 

Chat to us about creating your first lead magnet or improving your current offers.