Why Landing Pages?
General practice for many South African businesses is to send their Facebook or Google Adverts traffic directly to their website. There is nothing wrong with this practice per se, unless of course you want to take your conversion rates from an average of 3% to an average of 22%*.
So what are landing pages then? These pages are specifically designed for the purpose of maximising your conversion rates for sign-ups, downloads or sales. Often landing pages are built using custom software that has the tools necessary to ensure an ever improving rate of conversions.
*Based on the software data we use for landing pages.
Maximise Conversions with Optimisation
Digital Marketing is only as powerful as the testing and optimisation that goes into it. This is why using specific landing page software gives your business the edge when advertising online.
Sending your advertising traffic to your main website, whether it's a WordPress site or custom built, you will need a high level of technical skills or in-house development on hand to be able to even try match the optimisation features pre-built into our software.
Understand Visitor Behaviour
Speak to Your Audience
Validate What Works Best
Discover the best version of your page through A/B Testing
BENEFITS OF A/B
Lower Bounce Rates
Lower Lead Acquisition Cost
Remove the guesswork by tracking visitor behaviour
Benefits of tracking
Find the aspects that grab the most attention
Rearrange assets according to interest
Fix potential unknown issues for drop-off
Personalise for more conversions. Dynamically change the wording.
Highlights of Dynamic Text
Personalisation increases ROI
Improve relevancy of search to page
Improve conversions & lower CPA
Achieve More With Lead Magnets
Having great landing page software and beautifully designed pages will still not turn your lead generation efforts around if you do not offer the right lead magnets.
The right lead magnet attracts the right customers who are really interested in working with your business. Without a great magnet you are relying on your visitors to get in touch with your business simply because they clicked on your ad. No, you need to offer more value before you even try to close the deal.