In April 2015, Venture Capital Firm 4Di Capital approached us to build a website with the purpose of reinvigorating its online presence. Although 4Di Capital does not require marketing (they do not actively need it), the need for a new website was of the utmost importance.
Anton van Vlaanden, the CEO of 4Di Group, felt the need to rebrand the various 4Di Companies websites in keeping with the Group’s fresh, innovative and young culture.
Although the original Capital website served a purpose it was designed in 2011 and had very little intervention since its initial launch. As time went on the site became bare and did not keep up with the changes online.
INTRODUCING THE ORIGINAL:
To help Anton reach his goals, we established a firm understanding of the company as well as the Group at large. Armed with our knowledge of the Group and of 4Di Capital, we developed a fresh, clean and slick website that met the company’s goal of being an innovative technology venture capital firm.
We decided upon using a video on the homepage to showcase who the company is and what they were about. The video itself was short, to the point and featured fast paced cuts and music as a slight nod towards the company’s younger ideals and technology friendly focus.
To showcase the various company’s investments we decided upon a minimalist showcase page with the express aim of directing visitors to their websites instead of staying on the 4Di website.
“We approached Inversion Marketing to reimagine how 4Di Capital would look online and to try encapsulate who we are and what we are about. I’m happy to say that they did exactly that.” – Anton Van Vlaanderen – 4Di Group CEO
ABOUT 4DI CAPITAL:
4Di Capital is an independent early-stage technology venture capital firm based in South Africa’s “Silicon Cape”.
Nurture capital is the term that best describes 4Di Capital’s purpose and philosophy. We understand that in the early days of any business, support, mentoring and access to networks is just as important as seed capital.
Using tried and tested international venture capital best practices, adapted for local use, we believe in agile entrepreneur-friendly finance without frills, and in working as a team with our investees to achieve their true potential.
4Di Capital Early-Stage Technology Fund 1 targets startup investment opportunities with high growth potential at the seed- and early-stages in the mobile, enterprise software and web sectors.
We look for founder teams with hungry passion, commitment, domain expertise and deep insights into the large market problems they wish to solve with their technology solutions.
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