Website Redesign4Di Capital
In BusinessSince 2009
From Garage To Global
The core of 4Di Capital is ideas.
Tech ideas in particular, that have the potential to scale from the garage to the global stage.
Positioned as an understated brand, 4Di Capital carries immense prestige within the South African venture capital market, as many of their investors are highly influential in their own right.
When the opportunity came to redesign the 4Di Capital website we were excited, and decided to focus on the core values of the brand and to weave those into the digital footprint of the new website.
Our Customised Journey
This decision influenced the start of the redesigning process for 4Di Capital. We took a deep dive into the psyche of what makes their business special, to find the spark that fueled such a vast and diverse amount of employees to do such groundbreaking work.
We started by talking to Partner Anton van Vlaanderen and Operations Manager Samantha Sperring to gain a better understanding about the direction in which we should take the 4Di brand.
After this conversation, we focused on three core words that described 4Di Capital: innovative, exclusive and impactful.
What Did We Deliver?
Our design team created a website that would best reflect the core values of the brand. We used intuitive design, eye-catching colour blocking, and focused on the user journey and experience.
We made sure to interweave the ideals of the brand, as well as our chosen focus-words, into the design and copy on every page.
The new website also included a news hub, where relevant articles could be shared, and fresh, professional photography of their staff and office. This drove home the modern look and feel our design team was aiming for.
Transforming A Tech Brand
We designed and developed a website that showcases the brand values and positions them as leaders in the venture capital world. Their site is more modern, clean and refined, helping 4Di Capital to appeal to a more global audience.
Inversion has helped 4Di Capital to grow from strength to strength, fostering a strong and prosperous relationship.