Once we took on Big Improvements as a client, we took a deep dive into the brand’s Google Ad strategy. This is where we discovered the cause of the overspend.

In an attempt to reach a wider audience, Big Improvements was running Google Ads on keywords that held little to no relevance to their brand or services. These incorrect keywords led to greater spending and attracted an irrelevant target market. 

To change this, we had to get into the mindset of their ideal client.

We started our journey with Big Improvements by segmenting the Australian population into groups to narrow down the scope of people who would interact with the business. 

Once we had established the core groups, we thought about the questions that concerned parents might ask when searching for a tutor online. This helped us to better understand the emotional drivers of their clients, and provided insight into their searching patterns.

We performed in-depth keyword research, looking at both global and local competitors. We were soon able to see which keywords and phrases would result in improved website traffic.

We began with a complete overhaul of their Google Ads, using keywords and phrases that were relevant to their services, running these alongside the landing pages that were specifically linked to certain keywords. This allowed us to A/B test headlines, ad copy, visuals, and website content.

As well as improving the Google Ads strategy, Big Improvement’s website needed...well...a big improvement. After completing the keyword research and Google Ads strategies, we were confident that we could build a fresh, new website capable of driving conversions.

Our creative team used their empathetic approach to design, resulting in a highly optimised and user-friendly website. The content and the imagery offered value to its visitors and helped to improve traffic to the website.

We also installed tracking tools to ensure the strategies and Google Ads were reaching the client’s goals.

Through our repositioning of the Big Improvements brand, we were able generate more conversions while cutting the ad spend by up to 50%.

Now, Big Improvements is thriving in the Australian market, making significant changes in the lives of the students they help. They have seen a 22% increase in organic traffic, a 160% increase in social traffic, and a 22% increase in direct traffic.