Schooling An Education Brand In SEOEducate Tutoring
Customer2018 - 2019
Naomi, the owner of Educate Tutoring, came to Inversion with an outdated website and little-to-no SEO in place, meaning that they were not reaching their audience.
Because their existing website was built on the Wix platform, they were severely limited in terms of design and SEO, which was hindering their ability to reach their hyper-specific audience.
At Inversion, SEO-focused website design is one of our specialities, and so we rose to the challenge of a new, fresh website design and location-specific SEO.
Our Customised Journey
At the start of our journey with Educate Tutoring, we saw that their existing website had outdated content, as well as a font and imagery which were not translating well to mobile. There was also a lack of calls-to-action and user flow throughout the site.
We realised that, for a successful website redesign, we would need to use our own website building platform to improve the speed, Google indexing, and to allow Naomi to make her own changes whenever necessary.
Our team also performed in-depth SEO research, including local keywords that would help them to rank higher and be more visible online.
What Did We Deliver?
Our website developers and design team decided to use bright colours, a clean layout with a good use of white space, stunning new stock images that used younger kids, and updated content on each page.
With our SEO guidance and expertise, the owner Naomi wrote the copy using carefully considered keywords. She also developed a new FAQ section with more information for users and to improve online rankings.
Local SEO Is The Way To Go
To improve conversion rates, we also built a landing page for the advertising traffic that had the look and feel of the new website. This ensured that the brand was consistent across all platforms, providing a cohesive and positive user experience.
The website and landing page are bright, clean, and fresh, and position the company as premium service providers for parents looking for private tutoring for their children in Kingston, Australia.
Inversion was recommended to us by a colleague here in Australia. We worked with them to redesign our website on a new platform. The finished product was very professional and continues to be the source of positive feedback from other marketing professionals. Thank you to Ross and the team. You were most patient with all our emailing 🙂