Refreshing The Art Of ShoweringNebia Showers
Most people think of showering as a task rather than an experience.
Our job was to change this mindset.
When we first began working with the Nebia brand it was under the banner of SWSP, a Scandinavian holding company that specialised in water-saving products. However, as we started to dive deeper with our research into Nebia, we realised that the entities were not cohesive.
After we did some research into the products, we came to the conclusion that the people who would be interested in the brand were already tech-savvy, and would likely have technology incorporated into their everyday lives.
Our goal was to position Nebia as a must-have in any modern home.
Our Customised Journey
We decided to curate a tech-heavy landing page, with a focus on bringing the chic, modern image of Nebia into every element.
To position Nebia as leaders in the market, we would need to change their brand messaging and tone to be more luxurious while also highlighting their sustainability.
We performed in-depth keyword research to improve the SEO ranking of the website, to make the content more relevant, and to ensure that it appealed to the right target audience.
What Did We Deliver?
To help Nebia take their products to the market, we researched both local and international competitors, as well as their target market. This helped us to devise a strategy for a landing page with custom-designed product assets and a customer journey that introduced the products to the South African consumers effectively.
We also tapped into the power of Facebook Advertising and Google Advertising to showcase their range of luxury products and to reach a more targeted audience.
Nebia had access to professional assets from their suppliers, which allowed us to highlight the luxury element of the brand, and sped up the website building process.
Transforming Showering Into A Luxury Experience
To change the public’s mindset towards showering, we created a landing page that highlighted the products and their sustainability. This led to a spike in organic traffic and lead generation.
By focusing on distinct elements of Nebia and looking carefully at their target audience, we were able to design and execute a successful brand positioning campaign which is still standing today.