Helping Star Car Rental Shine AgainStar Car Rental
IndustryTravel & Tourism
In BusinessSince 1997
Modernising an established (but outdated) brand was no small task, but we were ready and raring to go.
Star Car Rentals was founded in 1997 by husband and wife duo, Martin and Denise. They had one of the first car rental websites in South Africa, which was designed in 1998, and was directly responsible for the growth the company experienced during the early days of the internet.
Because of this early entry to the online world, the company grew from a fleet of five cars to over 100 in under 2 years.
When Star Car Rentals came to us in 2015 with an extremely old site, little to no Google updates, and dwindling traffic, we knew that something had to change.
Our Customised Journey
Because of the domain name Star Car Rental used – www.capetowncarhire.co.za – the company largely remained on the front page of Google for some time. This helped us with our initial keyword research phase.
As websites changed from static HTML to more dynamic and responsive designs, the old Star Car Rentals website was falling quickly behind. We discovered that the lack of user experience and modern branding was causing visitors to leave the site as soon as they clicked onto it.
The moment of truth for Star was in April 2015. Google released an algorithm update which affected websites that were not mobile-friendly. As a result, Star Car Rentals moved from page one of Google to page four.
Our goal was to redesign their website to help drive traffic and boost their revenue.
What Did We Deliver?
We spent time with Martin and Denise to understand their business, learn about who their target market was, and what set them apart from numerous other rental companies on the market.
Using these insights, we started building their new website with SEO research to help it appear in Google searches, improve in rankings, and be relevant and valuable to the audience.
To bring the brand into the current times, we worked on a social media marketing strategy and installed tracking codes on the website and social media. This allowed us to collect relevant data to monitor and adapt the marketing efforts.
Reintroducing A Brand To Their Audience
To further drive traffic and revenue for Star Car Rentals, we used Facebook Advertising in a bid to reintroduce the company to the world, as well as their current customer base.
With the website refresh came a strategy for new and relevant content creation. This would help the brand to attract potential clients and increase sales.
Repositioning And Refreshing A Brand
Since choosing Inversion for their website and brand refresh, Star Car Rental has reached and exceeded the goals they set out for their business. Their business is thriving online and their updated website has seen a significant increase in traffic.
We also included a Live Chat integration plus Facebook Retargeting to help improve conversions. Star Car Rentals saw a 50% increase in revenue, a 582% increase in organic website traffic, and a 5% conversion rate.
Having suffered a serious decline in business over the past 2 years especially the number of hits from our website l approached Inversion Marketing for help and they scrapped my website that was over 15 years old, built a new website and introduced me to facebook advertising. I have been amazed at the immediate increase in traffic and compared to the same 6 month period last year our revenue increased by some 300%. This can only be attributed to the changes that have been made. Were it not for us being unable to supply the demand our sales would in fact have increased even more.