Using attitude to introduce a new brand to a tough audienceDoshFX – Crypto TradingIndustryFinancial ServicesIn BusinessSince 2022Employees200+Customer2022 – 2023LocationSouth AfricaThe Brief – Introducing DoshFX to South Africa Gen-Z hey. Not the easiest bunch to please. Bored of promises, they see through bullsh*t and are sick and tired of greedy corporations. So what’s a brand in the notoriously cluttered crypto space …
The Breakup: As Exkom lost its spark and our electricity with it, we Alumo’nated the nation to a better alternative.Alumo EnergyIndustryHome ImprovementIn BusinessSince 2017Employees30+Customer2021 – 2022LocationSouth AfricaThey say that there are several stages to any break up. You go through denial, shock, grief, anger… and well, eventually acceptance. And if anyone knows about the hardships of going through tough stages …
“Things just aren’t working out.” A story of 21st century gymsViva GymIndustryFitnessIn BusinessSince 2014Employees80+Customer2021 – 2022LocationSouth AfricaExclusive. Alienating. Hypermasculine. These are oftentimes the words used to describe the ‘typical’ gym experience. And when you look at existing fitness ads, it’s easy to see how these perceptions are continuously reinforced. As an industry, gyms were born from the idea of creating …