Using attitude to introduce a new brand to a tough audienceDoshFX – Crypto TradingIndustryFinancial ServicesIn BusinessSince 2022Employees200+Customer2022 – 2023LocationSouth AfricaThe Brief – Introducing DoshFX to South Africa Gen-Z hey. Not the easiest bunch to please. Bored of promises, they see through bullsh*t and are sick and tired of greedy corporations. So what’s a brand in the notoriously cluttered crypto space …
The Breakup: As Exkom lost its spark and our electricity with it, we Alumo’nated the nation to a better alternative.Alumo EnergyIndustryHome ImprovementIn BusinessSince 2017Employees30+Customer2021 – 2022LocationSouth AfricaThey say that there are several stages to any break up. You go through denial, shock, grief, anger… and well, eventually acceptance. And if anyone knows about the hardships of going through tough stages …
Appealing To The Modern GentlemanSamuel WindsorSamuel Windsor is a leading handcrafted UK shoe brand that has become a luxury brand in South Africa.IndustryRetailIn Business2018Employees2Customer2019LocationMidrand, GautengHow can you help a bespoke shoe company put their best foot forward? Well, Inversion had some exciting ideas to solve this problem. Samuel Windsor, a popular UK handcrafted shoe brand, landed on the shores of …