From no hope to finding Goodhope. How we established a new addiction recovery services brand in the NetherlandsGoodhope GGZ
2021 - 2023
The BriefGoodhope GGZ, a newly established addiction services provider in the Netherlands, wanted to establish its brand and go to market through a website that would rival the well-established leaders. They approached our marketing agency for a new logo, brand CI, and website that would attract Dutch clients and generate leads. Here's how we helped Goodhope GGZ achieve their goals.
The Challenge - Establishing the brand
Goodhope GGZ's primary challenge was establishing their addiction services in the Netherlands. They needed to attract local Dutch clients to their website against well-entrenched local providers and generate leads through a new website - without using paid advertising due to the ban services such as Google and Meta have on addiction services. The challenge was twofold: creating a brand that resonated with Dutch clients and designing a website that converted visitors into leads.
Our Approach: Designing a Logo, Brand CI, and Website to Attract Dutch Clients and Generate Leads
We began our approach by understanding Goodhope GGZ's mission and values. We discovered that they wanted to provide supportive, comforting, and professional addiction services to their clients. We also learned that they were inspired by the now-extinct black-maned Cape lion of Cape Town.
Our designers used this information to create a new logo for Goodhope GGZ that was inspired by the Cape lion. The logo conveyed strength, support, and comfort, and it immediately resonated with Dutch clients.
Next, we designed a brand CI that focused on supportive, comforting, and professional imagery. We used warm colors, soft lines, and calming images to create a brand that was approachable, yet professional.
Finally, we created a lead generation-focused website that showcased Goodhope GGZ's services and attracted Dutch clients. The website was optimised for conversion, with clear calls to action and easy-to-use contact forms.