Content and Creative
In today's competitive market, businesses need a combination of strong creative work that is visually appealing, unique, and memorable, along with informative and high-quality content to make a lasting impression on potential customers.Approach
Our approach is designed to not only educate, but also excite and intrigue your target buyers, drawing them in and making them curious about your brand and offering. Through strategic content creation, innovative creative and community building, we aim to introduce your brand to audiences who may not have previously been aware of your existence. Our goal is to establish a strong brand presence and awareness that will encourage engagement and drive conversions.
Strategy
Strategy is crucial when it comes to creative work or content. Without it, the output can be disjointed, inconsistent, and fail to resonate with the intended audience. A solid strategy takes into account the brand's overall goals and objectives, target audience, competitive landscape, and market trends. It ensures that the content aligns with the brand's messaging, voice, and values, while also considering the interests and needs of the target audience.C.O.N.T.E.N.T
We craft each piece of C.O.N.T.E.N.T to be as Creative, Opinionated, Noteworthy, Targeted, Entertaining, Noticeable, and Transformative as possible. This does not mean every piece of content should tick every box, however, it does guide us in our thinking that every piece of content should matter to the target audience. With the rise of AI, quality will matter more now than ever before.Consumption
Whether it's a blog, eBook, user-generated or brand-made social media post, long-form or short-form video, email, or social media commenting strategy, every piece of content must be tailored to the preferences and habits of the target audience. This requires a clear distribution strategy and measurement process behind every content or creative sprint to ensure that every piece is optimised for consumption and designed to make a significant impact.Content and Creative Services
1.
Frameworks and Advisory
Our content framework and advisory service supports both our content and creative studio teams, as well as our clients' internal content or social media teams in planning, creating, and distributing content aligned with their marketing strategy.
We develop a content framework and strategy that outlines the type, tone, style, and distribution channels for the content, and our advisory service provides ongoing support and guidance to ensure the content meets the framework and business goals.
2.
Creative Studio
We create premium, strategic creative that drives results for our clients. Our holistic approach to design ensures that every piece of creative aligns with our clients' business goals.
Our creative director leads the charge to ensure that all of our work is both visually appealing and strategically sound.
We capture the target audience's attention and create engaging, impactful creative that elevates our clients' brands and positions them as category leaders.
3.
Content Studio
Content creation and elevation means creating engaging content that effectively promotes a brand, product, or service. We take a strategic approach, understanding the target audience, brand positioning, messaging, and tone.
Our goal is to create content that not only grabs attention but also drives dark social sharing and specific business objectives. By focusing on these elements, we maximize return on investment for our clients, capturing the target audience's attention and driving them to action.
