The Brand Builder

Strong brands win more often. Establishing a brand is no easy feat, although the financial rewards more than make up for the effort. Work with us to build your brand from scratch or reinvent it to gain the competitive advantages, pricing premiums and cheaper customer acquisition costs that come with it.

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Approach

Building a strong brand should be the top priority for any ambitious company seeking to lead their industry. Strong brands offer clear differentiation from competitors, increased customer loyalty, and the ability to command a higher price. Additionally, investing in brand building can lead to superior sales results and lower customer acquisition costs. While it requires time and effort, the benefits make it a no-brainer for businesses looking to achieve long-term success.

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Strategic Platform

Building a brand is no accident. It requires a structured and strategic process to uncover your unique brand essence and integrate it into every aspect of your business. The platform is the foundation that leads to establishing your brand in the hearts and minds of your target customers.

Communications

Brand building is only effective when your new brand essence and messaging are consistently communicated to your target audience and employees through all your campaigns and communications. A well-defined communication plan and execution help ensure that your new brand is adopted by all stakeholders.

Consistency

To establish a brand, it takes more than just one advertising campaign. Consistent and clear messaging that is regularly consumed by your target audience is necessary to build a brand in the marketplace. Building a brand requires multiple campaigns spread over a long period, sometimes even decades, as seen with Nike's "Just Do It" campaign.

The Brand Builder Services

1.

Brand Platform

The brand platform is the foundation for your brand's communication and actions and consists of key elements such as mission, values, personality, messaging, target audience, competitive positioning and areas of focus.

The platform guides all marketing and communication efforts to ensure consistency across touchpoints, channels and time. In competitive markets, a strong brand platform with a clear and simple message delivered creatively—to the right audience at the right time—can help differentiate a brand as a market leader.

Sub-Services

A brand strategy is a long-term plan for the development and management of a company's brand. It defines the company's brand essence, target audience, and goals, and outlines the steps the company will take to achieve its brand objectives.

It is a critical component of a company's success, providing a roadmap for growth, differentiation, and relevance. A strong brand strategy helps a company to achieve its business goals, to build its reputation and credibility, and to create a positive impact on the market and its customers.

A communications strategy is a plan that outlines how a company or organisation will communicate with its target audience. It defines the message that the company wants to convey, the channels through which it will communicate, and the objectives it hopes to achieve through its communications efforts.

The goal of a communications strategy is to effectively reach and engage the target audience, building relationships, and ultimately achieving specific business or organisational goals.

2.

Brand Experience

The Brand Experience service is designed to enhance your customer's perception of the business through a brand refresh or update, aligning brand stationery and touchpoints, and designing and developing a website that effectively communicates the company's value proposition.

Sub-Services

This approach focuses on creating memorable experiences that engage and connect with customers on a deeper level. The goal is to create an emotional connection with the audience that goes beyond just the product or service being offered, ultimately leading to increased brand awareness and customer loyalty.

By providing unique and immersive experiences, our clients can create a positive brand perception, increase customer loyalty, and generate word-of-mouth.

3.

Integrated Brand Campaigns

Our integrated campaigns are dedicated to elevating your brand and establishing it as a category leader. Our goal is to strengthen the perception of your brand by executing creative and unorthodox marketing ideas and implementing well-thought-out strategic plans.

Each campaign is designed to achieve two objectives.

Firstly, we aim to make your brand stand out in today's crowded market and grab the attention of your target audience. This includes differentiating your brand from competitors, increasing engagement, and creating a lasting impression in the minds of your audience.

Secondly, our campaigns are also designed to drive new business and generate short-term sales.

Sub-Services

The hero campaign is a traditional brand campaign where your product or service is the central focus, and all media placements are considered.

To develop a hero campaign, we research the target audience and identify a hero figure or narrative that will resonate with them.

From there, we create a creative concept that communicates the hero's story and values through various assets such as videos, images, and copy.

Thereafter we integrate these assets into a cohesive campaign that can be disseminated across multiple channels, such as social media, TV, and print.

Throughout the campaign, we measure and analyze its effectiveness, making adjustments as necessary to optimise results.

Digital tactical campaigns aim to capitalise on current trends, popular culture moments, or other relevant opportunities. Unlike traditional campaigns, digital tactical campaigns require quick approval to ensure that we can quickly leverage the moment and avoid missing out on potential engagement.

To create a successful campaign, we run regular FYI reports where we research emerging trends and cultural moments that align with your brand and target audience.

From there, we create and execute a strategy that leverages digital channels, such as social media, email marketing, and mobile ads, to engage with audiences and drive conversions.

Our team craft a compelling creative concept that is a unique and compelling idea or message that is communicated through influencers. It is the foundation of a successful influencer marketing campaign and is more important than the mere use of influencers alone.

A creative concept effectively engages and connects with the target audience and leads to improved brand awareness, action and overall brand stickiness.

Our experienced Influencer team are then dedicated to providing comprehensive management of your campaign, from start to finish.

Our Public Relations (PR) service is designed to enhance the reputation and image of your organisation and create a positive perception of your brand among stakeholders. Our goal is to generate positive media coverage and word-of-mouth recommendations that can increase brand awareness and credibility.

Our team of trusted partners understands the importance of PR in shaping public opinion and will work with you to develop a strategic communication plan that aligns with your overall brand and marketing strategy.

We cover areas such as creating and editing press releases, securing media interviews, planning media events, promoting through product giveaways and consumer competitions, promoting executives and publishing materials, and handling crisis communication to protect your brand's image.