Using attitude to introduce a new brand to a tough audienceDoshFX – Crypto TradingIndustryFinancial ServicesIn BusinessSince 2022Employees200+Customer2022 – 2023LocationSouth AfricaThe Brief – Introducing DoshFX to South Africa Gen-Z hey. Not the easiest bunch to please. Bored of promises, they see through bullsh*t and are sick and tired of greedy corporations. So what’s a brand in the notoriously cluttered crypto space …
The Breakup: As Exkom lost its spark and our electricity with it, we Alumo’nated the nation to a better alternative.Alumo EnergyIndustryHome ImprovementIn BusinessSince 2017Employees30+Customer2021 – 2022LocationSouth AfricaThey say that there are several stages to any break up. You go through denial, shock, grief, anger… and well, eventually acceptance. And if anyone knows about the hardships of going through tough stages …
“Things just aren’t working out.” A story of 21st century gymsViva GymIndustryFitnessIn BusinessSince 2014Employees80+Customer2021 – 2022LocationSouth AfricaExclusive. Alienating. Hypermasculine. These are oftentimes the words used to describe the ‘typical’ gym experience. And when you look at existing fitness ads, it’s easy to see how these perceptions are continuously reinforced. As an industry, gyms were born from the idea of creating …
Spires: Creating a space where each one can teach one!Spires Tutoring PlatformIndustryEducationIn BusinessSince 2014Employees10+Customer2021 – 2022LocationLondon, UK-Class is in session- One of the many wonders of education is that it has no bounds. More specifically, it has no physical bounds. Learning no longer solely exists within the boundaries of a classroom … it’s a multifaceted art form that can (and …
Que Syrah Syrah: Paserene Wine Farm harvests a brand new marketing strategyPaserene Wine FarmIndustryWine ProductionIn BusinessSince 2014Employees50+Customer2021LocationCape Town- The taste of home – For Paserene Wine Estate, wine is more than a beverage. It’s a moment. It’s a feeling. It’s home. For centuries, luxury wines have become an integral part of our lives. We’ve raised a glass in moments of …
Humanising A BrandEzy BikeEzy Bike is a premium electric bike brand in South Africa that focuses on enriching the lives of the older generation with healthy activity.IndustrySporting GoodsIn BusinessSince 2016Employees4CustomerSince 2016LocationCape TownCreating An Ezy Life For The Older GenerationHow do you help an ambitious brand with no direction? That was the challenge we were met with when Ezy Bike. Started …
Online Presence Improvement & Platform CreationReckitt BenckiserCPD is a continuous professional development platform that is tied to the Reckitt Benckiser brand.IndustryHealth, Hygiene & HomeIn BusinessSince 1814Employees2000+CustomerSince 2018LocationGautengMaking Medical Marketing MeaningfulThe healthcare industry is a tough nut to crack for marketers, but we love a challenge. When Reckitt Benckiser (RB) came to Inversion, they were looking for help to expand the …
Word Of Mouth No Longer Loud EnoughBespoke Travel Bespoke Travel is an exciting travel agency that combines unique adventure with ultimate luxury for different travel experiences.IndustryTravelIn BusinessSince 2012Employees1Customer2019LocationCape TownWhen Nona from Bespoke Travel first came to us, she had relied on word-of-mouth to grow her business. But in today’s digitally-focused landscape, this simply wasn’t working fast enough. She needed to …
The People Behind The InstitutionsasmaSASMA (South African Sports Medicine Association) is a non-profit, multidisciplinary professional and scientific society that promotes sport science and sport medicine.IndustrySports & Health ScienceIn BusinessSince 1977Executive Committee21Customer2016-2020LocationPretoriaWhen SASMA first approached Inversion in 2016 to build their website and take over their branding, we were excited. It would give us a chance to dive into and enhance …
How Do You Generate Relevant Leads?Big improvements tutoringBig Improvements is an Australian tutoring company that helps to develop students’ skills and confidence in a variety of subjects.IndustryEducationIn BusinessSince 2012Employees55Customer2017LocationCanberra & SydneyHow Do You Generate Relevant Leads? When Big Improvements first approached us, this was the question they had. Big Improvements, a tutoring company in Australia, had an issue with spending …