Using attitude to introduce a new brand to a tough audienceDoshFX – Crypto TradingIndustryFinancial ServicesIn BusinessSince 2022Employees200+Customer2022 – 2023LocationSouth AfricaThe Brief – Introducing DoshFX to South Africa Gen-Z hey. Not the easiest bunch to please. Bored of promises, they see through bullsh*t and are sick and tired of greedy corporations. So what’s a brand in the notoriously cluttered crypto space …
The Breakup: As Exkom lost its spark and our electricity with it, we Alumo’nated the nation to a better alternative.Alumo EnergyIndustryHome ImprovementIn BusinessSince 2017Employees30+Customer2021 – 2022LocationSouth AfricaThey say that there are several stages to any break up. You go through denial, shock, grief, anger… and well, eventually acceptance. And if anyone knows about the hardships of going through tough stages …
“Things just aren’t working out.” A story of 21st century gymsViva GymIndustryFitnessIn BusinessSince 2014Employees80+Customer2021 – 2022LocationSouth AfricaExclusive. Alienating. Hypermasculine. These are oftentimes the words used to describe the ‘typical’ gym experience. And when you look at existing fitness ads, it’s easy to see how these perceptions are continuously reinforced. As an industry, gyms were born from the idea of creating …
Spires: Creating a space where each one can teach one!Spires Tutoring PlatformIndustryEducationIn BusinessSince 2014Employees10+Customer2021 – 2022LocationLondon, UK-Class is in session- One of the many wonders of education is that it has no bounds. More specifically, it has no physical bounds. Learning no longer solely exists within the boundaries of a classroom … it’s a multifaceted art form that can (and …
Que Syrah Syrah: Paserene Wine Farm harvests a brand new marketing strategyPaserene Wine FarmIndustryWine ProductionIn BusinessSince 2014Employees50+Customer2021LocationCape Town- The taste of home – For Paserene Wine Estate, wine is more than a beverage. It’s a moment. It’s a feeling. It’s home. For centuries, luxury wines have become an integral part of our lives. We’ve raised a glass in moments of …
Lockdown can’t lock out community building: Conveyancers pivot to virtual connectionsMiltons Matsemela AttorneysIndustryLegalIn BusinessSince 1995Employees85Customer2021LocationCape TownEmbracing the new normal – Adapting to the new normal during the COVID lockdowns was a daunting task for businesses worldwide, including Miltons Matsemela. With their previous marketing efforts primarily focused on in-person interactions, they faced significant challenges in adjusting to the current situation. To …
Helping Envision Tents to Achieve Their VisionEnvision TentsIndustryHospitalityIn Business2014Employees5CustomerSince 2020LocationBerlaar, BelgiumWhen we first met Envision Tents, they were known primarily as Stretch Import, a stretch tent brand that was more geared towards wholesale sales than to direct-to-consumer sales. They had relied on word-of-mouth for years, but now wanted to expand their customer base. In the digital world, having no website …
Revitalising An Established Rehab Tharagay RehabTharagay is a leading rehab in Cape Town that has over two decades of experience in successful addiction treatment. IndustryRehabilitation ServiceIn Business1995Employees25CustomerSince 2020LocationCape TownHow do you revitalise a rehabilitation centre’s online presence? This was the challenge we were faced with when Tharagay approached us to help them to improve their application numbers. Tharagay is one …
Humanising A BrandEzy BikeEzy Bike is a premium electric bike brand in South Africa that focuses on enriching the lives of the older generation with healthy activity.IndustrySporting GoodsIn BusinessSince 2016Employees4CustomerSince 2016LocationCape TownCreating An Ezy Life For The Older GenerationHow do you help an ambitious brand with no direction? That was the challenge we were met with when Ezy Bike. Started …
Online Presence Improvement & Platform CreationReckitt BenckiserCPD is a continuous professional development platform that is tied to the Reckitt Benckiser brand.IndustryHealth, Hygiene & HomeIn BusinessSince 1814Employees2000+CustomerSince 2018LocationGautengMaking Medical Marketing MeaningfulThe healthcare industry is a tough nut to crack for marketers, but we love a challenge. When Reckitt Benckiser (RB) came to Inversion, they were looking for help to expand the …